They say a picture is worth a thousand words. This has never been truer in our digital age. Brands are working harder to catch their customers’ decreasing attention span. It’s one thing for a brand to get noticed, but it’s a takes quite a bit more to keep customers engaged. One tool that is very useful in content engagement campaigns is powerful images that relate to the text above and below them.
How do you choose the perfect images to engage your customers? Use these tip to select the right images:
- Focus on the quality
The images you post online are a direct reflection of your brand, so you must use high definition-photos at all times. You can add a personal touch by using your own original images, but don’t forget to use a high-quality camera or hire a professional photographer to take pictures. If you are not comfortable with your photography skills, or are working with a tight budget, you can also use high-quality, royalty-free stock photos from free stock photo sites such as Burst by Shopify. These sites have a vast array of excellent quality images ready for you to choose from and create with.
- Set the mood
Aside from the technical qualities of the images, you need to take into consideration the personality of your brand. Remember that your brand is a person with its own style, traits, hobbies, likes and dislikes. Is your brand daring or conservative? Adventurous or reserved? Simple or imaginative? The images you pick should be consistent with the characteristics that appeal to your target customers.
- Connect with feelings
Not only do the photos you use in your branding need to be of high quality and reflective of your brand personality, but they should also resonate with your customers’ emotions. It’s important to make customers feel that you understand their needs. This is the best way to make sure that they can relate to your brand. Make your customers feel amused, excited, and inspired, or even shocked, afraid, or curious. It all depends on the feeling your brand wants to convey and the types of customers you are trying to target. Images which evoke emotion are not merely noticed by your audience, they will be shareable and memorable, which may attract you additional attention online.
- Be a great storyteller
The images you use should reflect the story of your brand and the people behind it. Most people want to engage with fellow people, so make sure that your company is not all about the products, but also about the people working for it. Use images that your audiences that humanize your workforce and customers by featuring your employees or even your most loyal customers. This way, you can build trust in your brand.
- Spice up and break the ice
It doesn’t hurt to break your routine once in awhile. This also applies to your engagement campaigns. Use a variety of images that will keep your customers interested. Instead of consistently posting cliché photographs, surprise them with GIFs, infographics or even tasteful memes. Bringing some change to the way you communicate with your followers will make them excited and look forward to your content.
It may not seem like it, but images really do matter quite a bit when it comes to marketing. They help make content more interesting and keep customers highly-engaged. That is why it’s important to choose the right images to skyrocket your content.