Selling online? If you are, you likely have a shopping cart service you’re using, like 3dcart, BigCommerce, Volusion or Shopify, and you probably are also listing items on marketplaces like Amazon, eBay, Jet and others. But how can you make your store stand out in such a crowded online jungle? The following six tips can help you improve the customer journey and make a splash so – you can get more sales for your online store.
1. Make Checkouts Seamless
How efficient is your checkout method? Amazon makes checkouts as fast as one click, if you so desire. It’s a great benchmark for comparing your store’s checkout process. Most customers want checkouts to take less than three clicks, according to recent research. Along the way, reduce cart abandonment and increase conversions by stating shipping cost, posting sales tax and other fees, and providing a link to your well-defined returns policy.
2. Get Customer Feedback
A simple plugin can help you gain critical customer feedback while also helping to increase sales of your most popular products. We’re talking about a reviews plugin. You want to make sure you use one that features verified product reviews only. These have been proven to increase average order value while helping you generate more sales because shoppers can buy in confidence.
3. Write Better Product Descriptions
Product descriptions are one of the most important elements of getting a sale. If you are not a skilled writer, consider hiring one. If you are, then you’ll want to make sure you are taking your time with each description to make it as beneficial to the customer (and the sale) as possible. To give you a head start, here’s a simple guide on writing product descriptions that sell.
4. Make Shipping & Returns Free
Here’s quick fact: 81% of customers want easy returns or they’ll shop somewhere else. Here’s another fast fact: 90% of shoppers want free shipping or they’ll take their business elsewhere. Combined, these two elements are critical to getting more sales. The solution: Make shipping cheap or free and offer truly hassle-free, no-questioned-asked returns, and you’ll appeal to every shopper online.
5. The Power of Email
Email is powerful. And email marketing isn’t dead by any means. It’s all about how you harvest emails, so you can market to your customers. The surest way is by offering new visitors a special discount code in exchange for them signing up to your newsletter.
Do this, and you can easily build your database of prospective customers. Next, make sure you are comparing aggregate data, so you can build out effective flash sales and special offers. Make this habit routine, and you’ll see a healthy sales increase over time.
6. Understand the Customer Journey
The customer journey begins when a prospective shopper visits your online store or other marketing channels like Amazon, eBay and Jet, to name a few. Gathering this data across multiple sales channels used to be difficult. But with today’s newer ecommerce CRM software solutions offering cross-channel integrations, getting this critical data is fast and easy.
Modern customer relationship management solutions connect to all your storefronts and sales channels, and pull in your orders and data history instantly, creating detailed customer profiles with timelines. The rich reporting helps you compare cross-channel trends, including buying habits, shopping behavior, shipping and returns data. You can use this data to improve the customer experience, while tapping into critical insights that help you increase ROI.
Combined, the methods we’ve delivered here can help you make the most of your ecommerce store. Remember, the lifeblood of your business is your customer. By striving to better their experience, you’ll ultimately benefit with increased sales and long-term retention.