Without a doubt, SEO is a powerful strategy that can be utilized to boost your business sales and search rankings. But with thousands of options where you can choose from choosing the best SEO company can be a daunting task. In fact, some of these companies lack experience and skills to implement SEO effectively.

Either way, for you to find out which of these SEO companies is the best one, listed below are some of the qualities of a good SEO company that you need to look for.

9 Qualities of a Good SEO Company

  1. They tell you exactly what they will do for you

Keep in mind that no SEO agencies can utter a promise that it will get you on the top spot of Google search results. But a professional agency should be able to demonstrate in writing exactly what they can do for you. Some of the examples are:

  • Sending you monthly reports for your website ranking
  • Performing audit of your link profile, content, homepage, or website.
  • Employing internal linking all over your web pages
  • Integrating plugins that will improve your SEO efforts
  • Providing constant website maintenance to help you in maintaining your rankings.
  1. Responsive

Undeniably, SEO agencies are very busy. But, it is not an excuse to be unresponsive to their customers. Even so, best SEO companies like Edkent Media are very responsive especially when their clients have questions and concerns.

  1. Deliver Good Results

Eventually, the standing of the best SEO company depends on whether they deliver good results or not. Obviously, if customers pay a large amount of money they will be expecting better and realistic results. In most cases, best SEO companies will:

  • Create higher sales, higher ROI, and higher conversions
  • Increase visibility
  • Increase your sales
  • Improve your brand awareness
  • Win new customers
  • Deliver both long-term revenue as well as long-term
  1. Honest

Most of us have gotten burned up by dishonest companies offering promises they could not keep. Beware of companies providing guaranteed placements and claim to have a good connection with major search engines that let them pledge you good results.

Always remember that no SEO companies have a relationship with search engines particularly with Google. Most importantly, no one can promise 100 percent results. A good SEO company must have the experience to increase your visibility in various search engines, but no promises should be made.

Either way, if a certain company shows you examples of how they have helped businesses, then you can trust this agency. But if you’re bit hesitant you can ask for some references.

  1. Open-minded

Look for an SEO company that is willing to listen to the latest techniques as well as disputes to existing assumptions.

  1. They will tell you the good and bad

Like most people, most companies will not tell what you may possibly not want to hear. However, this technique works for so long. If your website consists of bad content, useless plugins, or broken links, as the owner you need to know these details.

In fact, if all you hear is praise, you are not getting the full story. Most importantly, you are not getting the whole value of what a great company can give you.

  1. A good company will improve your search rankings genuinely

If your searching rankings do not improve it doesn’t necessarily mean that the SEO agency isn’t good at all.

SEO is like a construction or bodybuilding. SEO is all about building solid and strong groundwork over a long period of time. Usually, results will not start to show in at least two or four months.

Even so, an SEO company’s job is to improve your search rankings ultimately. If 6 to 8 months have passed and you can’t see any improvement then is the right time to begin asking questions.

  1. Flexible

The best SEO agencies understand that every SEO campaign is exceptional. In the same way, every SEO customer is exceptional. For that reason, an SEO agency needs to be flexible with various strategies they are pursuing.

  1. Realistic

This quality is similar to honesty. Some companies claim to provide good services at a very affordable price. But beware of these companies, because you might not get the results you are aiming for.


A good SEO company has a portfolio of success and as the client, you need to do your own research to prove whether this claim is true or not. Remember that the money you invest in advertising is YOUR money and it is going to advertise your business. Thus, you need to spend it wisely.

Nevertheless, look for an SEO company committed to realistic expectations, hard work, and endurance.