A webinar is a powerful tool capable of raising awareness for a brand, generating leads and converting leads. A Webinar is conducted online as a live seminar. Participants in various locations are able to hear and see the presenter, ask questions, vote and answer polls. Webinars are often used for HR training, education, marketing and sales. The webinar enables a connection with the audience so questions can be answered and feedback is gained immediately. Sales and marketing webinars establish connections with buyers interested in the authenticity of the brand or product.

The Platform

The ClickMeeting platform offers custom branding and rich media with no installation. The setup and management are as easy for a single client as it is for a global audience of 1000. The webinars can be presented in high impact video, attendees can be effectively polled and desktops can be shared from one control panel. This platform is reliable, easy to use and combines function and form at an affordable price.

Hosting a Live Webinar

The creation of a webinar requires a webinar platform and a stable connection to the internet equipped with a camera and microphone so image and voice can be broadcast. The webinar must have a goal, an engaging topic and content created to address any issues of the audience. Local holidays and time zones must be considered if the audience is residing in different countries. A registration form will help generate more leads. The platform should include an integrated landing page.

The Topic

There are numerous formats available for webinars. This includes webinars for a product demo, case study, education, ask the expert, training, Q&A and discussion. For more details regarding the different types of live webinars check out ClickMeeting blog.

The Promotion

For a webinar to reach the largest possible audience social media should be used for promotion. The webinar can be promoted on LinkedIn, Twitter and Facebook with an ad campaign. An email list is an effective way to advertise a webinar and can include blogs on the topic of discussion. Here is a list of 20 steps to promote your webinar.

The Preparation

The webinar should consist of a 5 minute introduction, a main presentation of 25 to 35 minutes and questions and answers session of 10 minutes. Slides should be colourful and express the main points. The presentation should be practised and put through a dry run to ensure a smooth presentation.

Lead Generation

Webinars are the best strategy to increase lead generation because the audience is already interested. Registration should be enabled and provide a built-in form for registration. The details collected regarding the audience must be decided such as name, email, job title, etc. Follow up communications are ensured by exporting the registrant list to an email marketing platform. This will produce high quality leads generally resulting in sales.

The Guest Speaker

A guest speaker will widen the audience, establish authority, add excitement to the content, add a new perspective, remove the pressure from the host of the webinar and add credibility. This will make it more likely the attendees will convert to sales.

Branding the Webinar

There is a lot more to branding a webinar than putting a logo on the slides. The brand is a representation of the company’s values, products, goals and the way customers are handled. This is important because the brand provides the business with recognition. This means there should be a recognizable and clear message in the logo and the tagline. The product messages and colours of the company should be on the slides. This will increase the chances of the attendees making a purchase at the conclusion of the presentation.

The Sales

The most important aspects of a webinar are to brand and generate sales. The attendees need to understand what is offered by the brand and what to expect. This will boost marketing power, social media followers and increase the number of attendees at webinars in the future.

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