Site traffic indicates your business growth. It is also one of the biggest drivers of your business. Good traffic on your website will help you know how well your marketing is working, attract more customers, increase conversions and also get insights from your customers to make better decisions.
Even for blogging and other websites, getting customers is a tough nut to crack. In this day and age of competition, you need to keep some quick tips handy to attract more visitors to your site.
Advertisement
This is obvious and yet the most effective way of driving traffic to your website. Display advertising, social media advertising, and paid search are great ways of increasing visitors. This way, you need to work on building your brand and put your site in front of the people.
You can even put embeddable calculator widgets on your website. Using them, you can get contact details of your visitors in return for sharing their calculated results. This will help you to keep in touch with your customers through texts or emails.
Email marketing
Never underestimate the traditional methods of content marketing. We have shifted our focus so much on to social media marketing, that we have almost forgotten how powerful emails can be. You must know that even a moderately successful email blast can drive a significant number of visitors to your website.
Friendly email reminders to your friends and people you know can also go a long way in boosting your site’s traffic.
Eye-catching headlines
Headlines are considetably essential parts of the content. It is the first thing that customer looks which influences his/her decision of visiting the site. WIthout an eye-catching headline, even the most useful blog posts can go unread.
To attract more eyeballs, you need to master the art of writing headlines. Before finalizing on a suitable title, it is suggested to go through a list of possible variations first.
Guest blogging
There are plenty of guest bloggers who offer to write blogs for other similar websites. It helps them to outreach to a larger number of people. Similarly, having your blog post on a reputable site can result in increased blog traffic to your own website.
However, you need to be mindful while going for guest blogging. The standard of guest blogging has changed radically with time. Thus, any spamming tactic might even result in penalties.
Ensure your site is responsive and fast
Today, there is an extensive range of devices through which internet browsing is done. You have to make sure that your website is easily accessible and viewable across all the devices.
Also, If the customers have to scroll through and wait forever for your website to load, they will go elsewhere. You have to understand that today, with abundant choices available at a tap of their button, the customers are not willing to waste their time over one website. Thus, make sure that your webpages are technically optimized. The faster, the better.