Due to advancements in technology and faster Internet speeds, videos are much more accessible. As a result, more businesses are reaping the benefits of using explainer videos within their marketing strategy.
This is about enhancing your content with bite-sized videos that are easy to watch and interactive. Continue reading to learn more.
Explainer Videos are Efficient
You can say a lot in a short amount of time. Explainer videos can tell a story, in a few minutes, that might have taken over 1,000 words to write. It is a convenient method for sharing as much information as possible in a short amount of time.
With images, cinematography and expressions, messages can be conveyed through more than just words. Since they are bite-sized, or only a few minutes long, your customers and prospects don’t have an excuse to say they are out of time.
Even if the messages are short, they can increase the connection and engagement with your target audience.
Explore Creativity
Explainer videos were designed to showcase a wide variety of messages. Through writing and even animation, you can make your videos much more innovative and interesting.
In fact, you might even add relevant music in the background to really attract your target market. When it comes to memorable experiences, music often plays a key role. Just think of how the song choices of the iconic Stranger Things series affects audiences.
Music is a universal language that can easily tug at heart strings and fill the mind with fond and dreamy memories or desires. Plus, you always have the option of creating explainer videos that surprise your audiences.
They Can Be Placed Anywhere
Once you have your explainer video, you can place them anywhere–on your website, on social media, on landing pages and more. It is here to stay, and you can use it as many times as you feel necessary. Since they are short, they can transfer quickly and easily.
Increase Conversion Rates
When you help your target audience to understand how to use your product or service, they become more engaged with your offerings. Many times, people will pass up an opportunity simply because they don’t comprehend how it can work for their benefit.
So, the objective is to communicate how your product or service will help make their lives better, easier or something else. When you put your customer’s needs first, then they will be attracted to your products and services.
In addition, an explainer video is easier to digest than long-form content. It is also much more convenient for someone using their smartphone. As a result, you increase conversion rates.
Final Thought
If you haven’t already incorporated video into your marketing strategy, the time to start is now. This is especially true of explainer videos, which add to the value of your content and truly enhance your message.
They are a simple method for delivering concise messages in an easily transferable package. Plus, they can be used on a wide variety of platforms and over, and over again – once created.