Have you ever wondered why after creating creative and compelling content for your website, it’s not getting as much attention as you expected it to? I can tell you the reason. Your website design probably sucks. Maybe your domain name sucks even worse too. Creatively crafted and compelling content on a poorly designed website is like a perfectly cooked omelette without salt.
A properly designed website coupled with premium content is a great combination for high website rankings, large traffic towards a website, SEO optimization, sales conversions, return readers, and so on. All of the goodies that make up a successful website or blog. After you accept this as unshakable truth, here’s how you can begin to enjoy the perks of a successful blog or website through great web design.
Establish your Goals
From the minute you sit down with a professional website design team, it is key that you are clear about what you hope to get out of a new website or redesign. This would serve to ensure that a direction for your website is mapped out to avoid having a website in the end which doesn’t tally with your initial goals. If you are going to be working on the website by yourself, it’s really easy. Design gurus over at www.freeparking.co.nz/websites/ assure you that “there are hundreds of beautiful design templates from which to choose and create a website that would specially represent your brand”.
Whatever the nature of your website or blog, its main function must be served. This is particularly important if you are asking for a redesign. It is easy to lose the value you are already bringing in from your website when an unplanned, aimless upgrade is being carried out.
Choose the Perfect Domain Name
What’s in a name? A whole lot. Your domain name could be the difference between if your audience click on your URL, or narrow their eyes suspiciously and shift their cursor away to click on something else. Probably on a better sounding domain name than yours. The perfect domain name has the following characteristics:
- Easy to type
- Easy to pronounce
- Short and sweet
- Matches the service being offered
- Incorporates relevant keywords
- Doesn’t contain numbers or hyphens or any other character of unacceptable nature
Uniformity in Aesthetics
A well put together design serves to attract the reader without any of the confusion and distraction a disorganised website can bring. A modern and uncluttered look can be achieved by the thoughtful implementation of colour, images, typeface, layout, and pattern design working together in harmony to create a result that is pleasing to the eye and to the mind.
Colours and images chosen for the website should enhance user experience. Make reading easier with the se of contrasting colours for the text and background. High quality images which are theme-relevant should be incorporated. Placement of your creative content is also important. Placing content randomly on your website or blog would only result in a messy-looking page. Sections can be created into which you categorise what goes where on the website.
Incorporate your Brand Image
A great website goes beyond pretty fonts or effective use of colours. Your brand image should be obvious from the moment your potential visitors step foot in the metaphorical door of your website. It wouldn’t make a lot of sense to simply get carried away with the latest trends and implement them without considering first and foremost the kind of picture they would paint of your image. Instead of going for those shiny buttons you admired on a competitor’s website, consider your brand’s personality and what style you think would perfectly embody it.
Consider Ease of Navigation
The best web design is one that caters to the needs of the user with the most minimum hiccups possible. It is important for people to be able to move around your website in order to take action. A simple way to measure ease of navigation on our site is to see if it follows the three click rule. This means that any information the audience wants to reach on your site is available at no more than three clicks of a mouse button.
Once your spanking new website is up and running, it’s time to measure your success. This step is useful because it is important to find out how well the new design performs and if it is going to go a long way in taking you to the zone where all your dreams for your website get realised. Take stock of your goals, (could be increased number of sign-ups, increased number of subscribers or increased user involvement), and constantly check that your impact via your website is causing them to happen. So ask people for their feedback, and be open to the responses you get.
Also, do not try to implement every suggestion you come across. Everyone has a picture of what they think your website should look like. Simply focus on using the patterns and common ideas that crop up in feedbacks.
Awesome content deserves a great-looking website. Using the web design tips above will ensure that your best work won’t be lost in internet clutter.