Nowadays, there are massive campaigns to go green in order to save the planet. All sectors around the world actively promote all sorts of environmental advocacy to involve as many people as possible in their efforts.

Achieving such a goal is not only the responsibility of the government and other environmental groups. This is a concerted effort by people from all walks of life. Students, workers, and businessmen should also partake in such a movement to save our planet.

Businesses, especially in the manufacturing sector are one of the biggest stakeholders in this growing advocacy. If they all commit to do their part, we can solve this perennial problem.

The online sector is not exempted. In fact, the Internet industry has a major role to play while “going green.”

Green Hosting

This is a business practice that green web hosts do to take part in environmental protection. They are called green web hosts simply because they participate in green policies.

The Internet and the Environment

The Internet has rapidly grown over the last several years. In US alone, it has grown from 400% to 1,000% every year. In 2005, it was reported that the total annual cost of electric bill to run all the servers in the data center reached $2.7 billion in the US and $7.2 billion around the world.

Powering all such facilities with conventional energy source can produce an enormous amount of carbon dioxide and carbon monoxide. If all web hosts use the traditional energy source, our planet would be in the brink of disaster.

Green Web Hosts and the Environment

While it’s true that servers require much energy to keep the Internet running, there are many alternatives for web hosts to keep operating while protecting the environment by becoming green web hosts.

Green web hosts produce zero carbon dioxide. How is it possible? They do so by using renewable energy such as solar, wind, and hydroelectric power to fuel their servers.

How Does It Work?

Energy saving does not make a web host a green one. Green web hosts buy a type of certificate called REC, which stands for Renewable-Energy Certificate. This certificate will entitle a web host to utilize a low-cost energy supply from renewable-energy sources on the condition that they will participate in specified green projects such as tree planting, proper waste and disposal.

Once a web host has been able to purchase REC and has complied with the requirements, the web host can start using “Energy Star” approved servers in order to reduce the power consumption. Only then can a web host be called a green web host.

Advantages of Green Web Hosts

Green Web Hosts enjoy several advantages such as:

  • Cheaper power source
  • Low power consumption
  • Reduced cost of maintaining their servers
  • Marketing opportunities
  • High business approval

In other words, running some servers with the use of renewable energy can cut the operational cost of green web hosts. Therefore, they can pass on the reduced cost of service to their clients, and this is the marketing advantage of web hosts going green. If a web host offers its service at a very low price, it will help businesses and the environment as well.

How You Can Contribute as a Website Owner

If you have a website, you would probably have no direct relation with the risk of running a data center with servers using harmful energy sources. It is true you are not directly involved in it.

However, you can contribute in this advocacy by converting your non-green website into one that can be beneficial to our planet.

How will you do it? You can do it by simply choosing a green web host to host your website. By choosing a green web host, you are supporting a responsible business that works to eliminate our environmental problems. Moreover, choosing a green web host will soon discourage non-green web hosts in using the traditional energy source that produces so much carbon.

Simple Ways to Identify a Green Web Host

Most web hosts would say they are green. In fact, even all of them can claim they are green web hosts. Basically, it looks as though it is hard to determine which one is green and which one is not.

Nevertheless, you can identify a green host with these simple ways.

1. Low Price

Green web hosts enjoy low cost energy and are able to pass on the reduced cost to their clients. This means that a web host with high cost of services run a costly operation and are probably using the traditional energy source that is expensive.

2. Verify Their Certificates

Green web hosts receive several certificates of compliance. You can ask a web host whether or not it has one. The one that can show you at least, a single authenticated certificate is most probably green.

3. Energy Star Server Entitlement

Verify if the web host is using energy star servers. These facilities are one of the requirements to purchase REC that makes a web host a green web host.

You may think that the above ways of identifying a green host is too much for you to ask. Of course, you don’t have to visit their servers to check them or call the agency that issued a certificate only to verify it. One thing is for sure is that green web hosts are proud to show you all these so you won’t have to doubt them. If a web host can’t show you anything, you should have a second thought.


As a concerned citizen, you can help save the planet in your own little way. But as a website owner, you can contribute a lot by converting your non-green website to green one. You don’t have to do green hosting just to have a green website. A green website is the one that is hosted by a green web host.