Creating online courses is really one of the top ways people make money online at this point. It’s great for people to be able to do a quick online search and find courses related to pretty much anything imaginable, and it’s excellent for the course creator. Course creators can get the content together once, and then continue making passive income from it over time.
With that being said, marketing online courses correctly is essential to be able to drive that passive income.
The following are some tips to help attract people to a course that you create.
Create Valuable Content
First and foremost, create valuable content. If you don’t, it’s useless to try and market your content.
When you’re creating content, approach it from a marketing concept. Start by identifying a problem or question people have. For example, you could do a search and find that people often look for answers to what are penny stocks.
That simple question can be used as a guide for your entire course. You can use various search tools to determine how much of a demand there is for information, and how you can fill a true need with course content.
Go Where Your Targeted Audience Is
Once you have the course ready to be marketed, think about going to where your targeted audience will be. For example, going back to the example above, if you wrote a course on penny stocks, you would want to go to financial websites, blogs, and forums where people are looking for information on similar topics.
You can then share your course content, or start participating in conversations.
In the early stages of marketing, you should also think about offering the course for free or at a discounted rate to initial users. This can help you create buzz through reviews and word-of-mouth, and that can help you reach more people.
Consider Learning Platforms
If you want to reach a broad audience, you can also think about offering your course on learning platforms. There are a lot of options that offer free courses, but also platforms where you can sell your course.
When you’re creating a page on these learning platforms for your course, think about keywords and what people will be searching for to get to your course.
Create An Identity In Your Niche
Finally, work to create an identity not just for your course, but for yourself in your niche. You need to be visible in your marketing and also viewed as a trustworthy expert.
Create social media profiles that center around not only your course but show who you are and why you’re the best to learn from. You also want to make sure that within your niche you’re active.
Share content related not only to your course but your entire niche. Be the source where people want to go to learn more about what’s happening and what’s new and relevant within your niche. If you can build that kind of personality and trust with an audience, they’re much more likely to buy your course.