Do you have big hopes of growing your business in the year to come, but you’re struggling to implement marketing strategies that can generate leads and drive conversions?
It doesn’t matter if you’re selling golf clubs online, opening a retail store, buying your first food truck, or not even sure which product ideas to feature in your ecommerce store just yet; a marketing plan can be the difference between success and failure for businesses of all shapes and sizes. Although it can be a challenge to implement a marketing strategy that generates immediate results, there are plenty of steps you can take to put yourself in position to succeed in the long term.
- There are more than three billion social media users across the globe. (The Next Web)
Social media marketing is bigger than ever, with nearly half the global population actively engaged with social media platforms like Facebook, Instagram, and Twitter. If you want to grow your business, it’s critical to invest resources into developing your social media presence across multiple platforms.
Just as importantly, though, you’ll want to conduct some market research to determine who your target audience is and what their online behaviors look like. For example, if you’re trying to target Gen Z on Facebook, you’re probably wasting valuable time and money in the process. They’re more likely to be found over on Instagram or Snapchat.
Furthermore, make sure you’re optimizing content to suit each platform, even if you’re recycling posts so they appear in every outlet. While you don’t necessarily need hashtags on Facebook, they’re a necessity on Insta or Twitter.
- In 2017, Google accounted for 79 percent of all global desktop search traffic. (IMPACT)
Most savvy marketers will tell you that content is king in our digital era, and one of the primary reasons for this is that quality content boosts your organic reach through search engines like Google, Yahoo, and Bing. This is what SEO strategy is all about — taking the coveted top spot on the first page of the Google search results for your target keywords. Although your business can earn traffic through other search engines, Google is clearly the lead player.
- Content marketing generates over three times as many leads as outbound marketing. Even more importantly, content marketing costs 62 percent less on average. (Content Marketing Institute)
Many small business owners continue to spend both time and money on outbound marketing, which isn’t wrong in and of itself, but you certainly can’t exhaust all your resources pursuing outbound strategy alone.Content marketing strategies like SEO can generate far more leads and cost you less money to implement, so it’s a no-brainer that you should be pursuing these marketing avenues aggressively.
While SEO and other content marketing strategies may not be the easiest to understand when you first start to incorporate them into your marketing approach and take a committed, dedicated effort over a period of time to generate results, they are one surefire way to build your business. Just like improving your credit score, slow and steady wins the race.
- Approximately 52 percent of marketers across the globe say video content provides the best return on investment. (HubSpot)
As it turns out, we humans have a remarkably short attention span that only seems to decrease as we become more attached to our TVs, smartphones, and computers. It makes sense that visually stimulating video content would be the most appealing to your audience, driving engagement on your social media platforms and directing traffic back to your website. If you’re working your sales funnel and have a solid user experience on your website, you might even get some of that traffic to convert.
It’s understandable that a lot of businesses choose to avoid video content production, since it can be more technically challenging and require a higher degree of skill than other forms of content. As with any marketing technique, there’s a learning curve. Despite the challenges of developing this kind of content, it’s worthwhile for the ROI it can provide.
There is never a good time to turn a blind eye to a marketing technique that can help grow your business, and when it comes to marketing, there’s always something new trending to take your business to the next level. Statistics like these offer business owners a clearer idea of what current marketing strategies can have the greatest impact on their business model.
Which of these marketing strategies are you successfully implementing in your business, and what steps have you taken to improve that approach over time? Share your experiences in the comments.