Many online merchants are confused about the importance of integrating point-of-sale systems with their website. They shouldn’t be. Integration makes the site more usable for buyers while capturing greater amounts of customer data, which helps fine-tune the store to buyer needs.

Microsoft Azure is great for big businesses, but what about the little guy? IZettle has built a game-changing payment and analytics tool to empower small businesses. With no startup costs, no contracts and no monthly fees, iZettle levels the playing field while providing a portfolio of tools to help start, run and grow an e-commerce business.

What Do Large E-commerce Sites Use?

Large e-commerce brands are becoming dependent on Hadoop tools to lock into the big data needed for optimization of marketing, logistics and buyer support strategies. Despite many Hadoop platforms possessing the functionality needed to optimize, Microsoft Azure remains popular.

“To be one of the better e-commerce destinations in America,” says Mike Hanrahan, CTO of Jet, “we have to handle millions of buyers.”

Hanrahan’s goal of being the best requires a top-tier e-commerce system build on an open and flexible cloud platform.

One of the main reasons Azure is preferred is its 99.9% service level guarantee. The primary selling point is good, but there are other reasons, and those reasons mesh with iZettle’s purpose for being.

Broad Supported Data Types

Demand for online products is still rising. E-commerce brands focus on scalability more than ever, and big data provides multiple opportunities to explant. Such systems are used for:

  • Collecting customer data to optimize marketing strategies,
  • Streamlining to meet buyer demands faster, and
  • Identifying new markets based on 3rd party data

While brands need to reach different data sets to optimize strategies, scalability isn’t likely with hardware environments restricted to homogeneous data sets. In e-commerce applications, information comes in different formats – both structured and unstructured.

For example, before Hadoop was released by Apache, e-commerce brands found it difficult to capitalize on the harvested data. Even today in 2018, many Hadoop platforms aren’t  sufficiently robust to meet the rising demands.

Middleware

Small to mid-sized e-commerce brands need a breadth of services, so their resources aren’t tied up in their infrastructure. Larger brands have their own operating systems, yet appreciate services such as Azure for the computing power. The magic ingredient sought by all size e-commerce brands is still – scalability.

Personalization for POS Systems

Personalization has become the buzzword for e-commerce recently. A merchant’s ability to personalize content is limited to the data collected.

Sporadic Traffic

Primarily recognized for the ability to store and access data with sophisticated algorithms, e-commerce providers are selective when choosing service providers. The most in-demand service which users overlook is the need for bandwidth.

E-commerce businesses have to be ready to cope with unexpected traffic surges – especially when the holidays come around.

Chris Wen of GetCRM talks about e-commerce needs in his white paper:

“Scalability talks about the capacity of a site and its applications to handle a sudden, unexpected influx of visitors at the same time. Traditional retailers can regulate the numbers of buyers entering their store; e-commerce merchants can’t. E-commerce retailers are required to forecast when their site may be flooded by a deluge of buyers during high traffic periods,” writes Wen.

The Takeaway

Services such as iZettle offer everything needed to accept quick payments, take the pain out of day-to-day management and gather the funding to grow. Whatever integrations are used, the environment must provide e-commerce brands with an advantage in an era which is governed by big data.

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