Trust is a big deal online. Today’s savvy internet users know that they can’t believe everything they see and are constantly looking for ways to separate fact from fiction. If you want to have healthier relationships with your readers, you need to understand what it takes to establish trust.
5 Easy Ways to Build Trust
Trust is a simple word for an all-important concept. Without trust, it’s nearly impossible to develop an audience. And you definitely aren’t going to transition them from reader to customer. But what does it look like to build trust via a blog? Check it out:
- Choose the Right Topics
Topic selection is of supreme importance – and not just for SEO purposes. The topics you choose to write about speak to the intentions of your blog. Salesy topics come across as biased and self-serving. If customers feel like they’re constantly being pitched something, they aren’t going to trust the information you’re providing them.
Really, you should be developing valuable and informative content that serves the needs of the reader first and your brand second. This article by Student Loans Consolidation – titled Don’t Fall for Student Loan Scams – is a great example. Notice how the article’s sole purpose is to provide the reader with value. Trust naturally follows.
- Complete Author Details
Your readers want to know that there’s a person behind your blog. Signing posts as being from “The Team” or “Blog Administrator” isn’t doing your hard work any justice. Your blog will benefit from attaching a specific person to each post. In addition to including the author’s name, attach an avatar and a quick two or three sentence bio. This humanizes your blog and helps put readers at ease.
- Reference Sources and Data
There’s a time and place for opinion-based posts, but it’s also a good idea to integrate a healthy dose of objective data. The more you reference credible industry sources, quote experts in the field, and reference authoritative documents like white papers, case studies, and surveys, the more trusting your audience will be of the other posts you publish (including opinion pieces).
- Respond to Comments
Your blog’s comment section is something you don’t want to ignore. Think of it as the interactive portion of your blog. In the post, you’re talking to your readers. In the comment section, they have a place to speak up and converse with you.
Renowned online marketer Neil Patel is one of the best at responding to comments. At one point, he estimated that he had responded to more than 50,000 comments on just one of his websites. You probably don’t have to take things that far, but it goes to show how important leading bloggers believe comment section engagement is.
- Quickly Apologize for Mistakes
The final tip is to quickly apologize for any mistakes you make on your blog. If you post something offensive, apologize. If you get a quote wrong, say you’re sorry. If you mix something up, admit it. Your readers will come to respect you more for owning up to your mistakes.
Trust or Bust
Your blog plays an important role in the buying process. It’s a lead generation magnet and tool for converting website visitors into customers. But simply having a blog on your website isn’t enough. You need to place an emphasis on trust in order to forge healthy relationships with your audience.
Begin taking steps towards building trust, but be patient. Trust can’t be built over night and you’ll have to stick with it. Eventually, after you’ve proven yourself worthy, customers will start to bestow trust and your bottom line will reflect this.