There are lots of reasons why it is good to have a blog of your own. If you are a writer, or an aspiring writer, it gives you a place to showcase your work (likewise if you produce video, take photographs or create artwork). If you are very passionate about something, like a hobby, a cause, or a particular thing you’re a fan of, it can let you talk about it as much as you want while giving you a chance to meet other like minded people, and even establish yourself as an authority in your niche. Of course, a blog can also be a way you can make money, by doing things like advertising or affiliate marketing.
This is all well and good, but there are now so many blogs out there that any new one will struggle to get itself established if you just write and wait for visitors to show up. If you want your content to be seen by as many relevant people as possible, your blog needs to be of a very high quality, and you’ll need to run it the same way professional bloggers and people with business blogs do! Here are some tips:
Get Your Own Domain and Hosting
While you can host your blog on Blogger or WordPress, this is not a good idea. It makes it harder to establish your own branding, because your URL will always make it clear that you don’t have your own domain. It also gives you less flexibility, as you are not supposed to really monetize free blogs hosted on these platforms. A domain and hosting are a small annual cost to have your own place on the web and the freedom to run your site how you want to.
Post on a Regular Schedule
When you first start your site you may want to produce a lot of posts very quickly so that your site isn’t empty, and so visitors have plenty of different things to read when they do find your site. You can then begin to post however regularly you intend to post for the long term. You can choose all kinds of schedules, whether daily, weekly, or something in between. You can also just post when you want to – if you can keep the quantity up even during times you are busy with other things – but it is usually best to have some kind of schedule. Keep a list of blog posts you’d like to write in the future, and, when you have a productive period and feel like writing a lot, set these posts to publish at different times so you can have a few days or weeks when you’re less productive covered.
SEO is what will help people find your site most of all, so if you are serious about your blog, work with someone like this Sioux Falls SEO company who will help you optimize your site and content for Google and other search engines. If you want to do it yourself, you will need to make sure you learn all about things like keywords and content management, and implement good strategies.
If you run your site well, you will, over time, build up a good following and be able to really see the benefits of running your blog.