In a highly competitive market, having a website is almost the prerequisite for any business today. Businesses of any size need to maintain a presence to stay relevant and successful in today’s society. Technological advances have made online advertising seamless, but with a plethora of websites, how does a consumer find your business’ website, specifically?


Search engine optimization, or SEO, is a phrase commonly associated with building a website and generating traffic for it. It is a marketing process in which search engines like Google will make a business website relevant to a person’s search query. For example, say we’re searching for a local veterinarian for our pets. We go online and type in “veterinarian near me.” Google will then search for the relevant information. Based on the popularity of the website, it will list them in a particular order. This is where SEO comes into play. A business (in this case, a veterinarian) would want their website to be at the top of the search results for obvious reasons.

Why Is SEO So Important?

Whether you are searching using your mobile phone, computer or laptop, going online is generally the first thing anyone does when looking up information. Using search engines today is the norm and is almost always used when going online. Business owners would want potential customers to visit their website first. By using specific keywords to generate traffic to a website, customers will find the most relevant search results on the first two pages from a search engine. When a business website is found within the first two pages of the search results, it is almost guaranteed that customers will be able to find and locate the website. In turn, this will generate not only traffic to the website but also, potentially, an increase in sales.

Where Do I Start?

Okay, we’ve discussed how important it is to build a website and how SEO plays an integral part after a website has been created. Now you’re probably thinking, “so where do I start? Can I hire a company to do that? Should I hire a company to do it?” These are generally only a few of the common questions asked when first diving into the world of websites and online advertising for a business owner. Building a website can seem overwhelming. The coding, the aesthetics of the design of the website, its functionality, and the content of the website are the building blocks for a successful website. For many business owners who are just beginning to transition to having an online presence, the words mentioned above sound like a foreign language. There are many do-it-yourself books and videos online on how to build and create a website. I know what you’re thinking. “I’m a business owner, I might not have time for that!” This is where hiring a company to build, maintain, and market your business website is beneficial.

There are companies today who can provide a robust package. Packages may include creating the website, hosting the website, maintenance, and SEO services. It is important and recommended to hire a company who specifically has experience in SEO marketing. This is the lifeline of your website and your business. Keywords embedded inside content for your website is one of the techniques used in SEO marketing. For instance, your business has something to do with selling candles. You’ve included a blog on your company website. In this blog, you talk about tips on where to place candles around a home for a specific occasion. While writing this blog, specific keywords such as candles, your company name, occasion, etc. will be included in the content. This will help search engines rank and relay relevant search results for a customer looking for a candle for a specific occasion. I cannot stress enough about how SEO marketing is vital for anything to do with marketing and having an online presence.

We’ve briefly talked about what SEO is and how it generally works. We’ve talked about how and why it is important for a business to incorporate SEO marketing strategies in today’s digital age. Our takeaway today is no matter the type of business, having a website and using SEO marketing is the only way to stay competitive in today’s marketplace.