The importance of SEO in online marketing is by now an uncontested truth. When customers and web users interested in what you are offering make relevant searches, SEO determines whether they find your site or not. But how does that come about? This article is here to give you a basic understanding of the main elements at work when strategists are deciding the best plan for the technical side of SEO. There are many elements around technical SEO that, if attended correctly, can make a significant difference to any kind of company. Neglecting these technical aspects, meanwhile, can leave your website abandoned by search engines altogether.

Crawlers

A search engine sends programs to crawl through your website. These are often called spiders, crawlers, or search engine bots. They help index the HTML in your website so that algorithms can extract relevant results when someone searches. If the sitemap is unclear, or these crawlers encounter rejection from the site, they might abandon it or mark it as unimportant, leaving it behind and putting forward other search results. One way to ensure that this doesn’t happen to your carefully created website is to include a sitemap. Sitemaps help direct crawlers to all corners of your site. If you want to take your website to the next level, there is a language agreed upon by Google, Yahoo, and Bing: Structured Data. This is made to address crawlers and give them a more detailed description of your content.

Design Friendliness

There are different elements to how a website’s design can be SEO friendly, and the best web designers know all of these like the back of their own hands. As such, it’s imperative that you hire an excellent web designer to guide your site into the hands of Google’s hungry algorithms. A designer might choose to use clear H1 tags; tags signifying key headings on the webpage, for example. These must be placed in appropriate locations for crawlers to identify them and must have keywords maximizing the search potential of each term.

Having broken links on the website leading to the infamous ‘404 not found’ error can lead to the lower ranking of your website. A thorough comb through every single page of your existing site should, therefore, be conducted to ensure that you’re not presenting a shoddy or only partially-available website to visitors.

Making the Most of Content

Any pictures on your website should feature Alt attributes. These are made to provide categorization tools for Google’s bots. By using an appropriate description of the image that matches the surrounding environment, bots can function better, rendering your website at a higher rank as a result. This content will finish higher on image search results. The same can be said for audio or video content; make it relevant and well-tagged to see the best results.

Canonicalization

It’s a technical term, but canonicalization is extremely important for SEO readiness. If there are many URLs leading to the same webpage, bots identify them as technically separate, identical pages. Your site will finish lower as a result. Likewise, if many pages on the same website are very similar, this website would receive much lower ranking in search engines. That is why canonicalization is used to tell search engines the best URL to index as its master source. Don’t forget to make your site mobile and tablet optimized too, another technical feature that helps your shoot up the SEO rankings.

These technical SEO tips should have your web design boosting up Google’s result pages, extracting the most value from your corner of the internet.

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