Let’s be honest, local SEO is intense. Depending upon where your business is situated there may be so many competitors attempting to rank for a similar local search query.
Google’s recent SERP change where they now show 4 paid promotions over the Local 3-Pack hasn’t made things any less demanding either.
There are many indicators for your rankings such as your Google My Business page to references, to links, to social signs, and so forth. Regardless of the possibility that you nail each of those indicators, if your on-page SEO sucks, it’s truly difficult to be effective in Local SEO.
ON-SITE OPTIMIZATION BEST PRACTICES
1. HAVE A SUBSTANTIAL AMOUNT OF CONTENT ON YOUR HOMEPAGE
Your landing page tends to hold the dominant part of your link value since it’s normally the place for individuals to link to. Every one of those links make it less demanding for your landing page to rank so this is the place you need to make sure to focus on your most essential keywords.
Content is regularly ignored when designing the landing page of your website, however it can have a significant effect with regards to positioning for the keyword terms you’re focusing on.
Utilize your landing page as an opportunity to enlighten a client concerning your identity, what you do, and why you’re really great. Make sure to incorporate a lot of data about your products and services too.
2. HAVE A WEBPAGE FOR EVERY SERVICE AND LOCATION
It will permit you to target geo-specific keywords in your Meta information and inside the content. Make sure to incorporate NAP information (name, address, and phone number), business hours, store photographs and then more. For example you can have Chicago SEO, New York SEO etc.
3. HAVE PLENTY OF QUALITY CONTENT THROUGHOUT THE SITE
Quality content shouldn’t stop at the landing page. Each page you make ought to have a generous measure of text-based content.
We specified already that you ought to have a different page for every service. Consider taking that a stride further and separating those into sub-services.
Keep in mind, Google needs to give the best solutions for its clients, hence it needs quality content that will satisfy its viewers.
There isn’t much to state here. In case you’re utilizing WordPress and you set your permalinks to %%post-name%% you ought to be brilliant. In case you’re utilizing another CMS ensure that the URL is not spammy, does not use hyphens and numerals.
5. TITLE TAGS
It is the second most crucial SEO positioning element on the page.
A good title tag will ensure good search engine recognition.
A Good Format: Keyword City | Business Name
6. META DESCRIPTIONS
Meta descriptions really work as the advertisement copy to drive click-throughs. Keep Meta descriptions to 156 characters.
8. HEADINGS (H1’S, H2’S, and H3’S)
Headings and subheadings recognize key topics on a page. Tweaking your headings without making them spammy can help your SEO endeavours.
9. IMAGE ALT ATTRIBUTE
Image alt attribute is very important. We need to ensure we’re covering our bases in light of the fact that each and every piece makes a difference.