Most of the time, when we talk about boosting WordPress traffic, the emphasis is on improving your page content, SEO issues, or social media practices. While LinkedIn is technically a member of the social media pool, its standing as a professional network also sets it apart. But the details that make LinkedIn different are also the very factors that allow it to increase your WordPress traffic in unique ways.

To help your business make the jump from LinkedIn profile to WordPress, you’ll need to think beyond the boundaries of blogging and take advantage of LinkedIn’s profile functions, groups, and job postings. These 3 strategies will increase the activity on your LinkedIn and parlay interest to engagement with your WordPress.

Is Your Profile Complete?

Most companies have a LinkedIn, but pages are often left incomplete. This is doing your business a disservice. Your company profile should have your logo, a short branded story about what you do, and should be complemented by personal profiles for staff members.

Most people connect best when they know there’s a real person behind your page, so you might also consider linking to a point person. That way, contacts know who they’re speaking to when they interact with the company’s page. Individual pages are also helpful for building connections since users can add former classmates and coworkers and email contacts.

Get Content Savvy

Just like any site, certain types of content are more popular on LinkedIn than others. Typically these are job postings and thought leadership blogs. Since job postings will connect with people in your area or your field, even if they’re not in your network, it’s important to make sure you’re adding these. A job listing for Park West Gallery, for example, will show up to people in the Miami area or who are interested in these arts, while a job post for Harvard’s healthcare system will typically reach searchers in New England or with medical and technology skills.

Blog posts also make for valuable LinkedIn content and can even get reposted to LinkedIn’s content site, Pulse. Make sure you’re cross posting blogs between your WordPress and your LinkedIn if you’re interested in being featured on Pulse.

A single feature on Pulse can get you 200 subscribers. That’s a powerful following. By adding content to your LinkedIn regularly, you increase the chance of a feature, and once featured your business will be on the radar. That will really drive traffic to your WordPress.

Get Your Badge

It’s important to connect your LinkedIn and your WordPress to each other in both directions, so make sure you’ve claimed your LinkedIn profile badge to feature on your WordPress. The badge shows your LinkedIn profile picture and links users back to your full profile. This is great for driving web traffic because the badge makes it easier for LinkedIn users to subscribe to your network. When you repost links to your WordPress blogs, users will be more likely to see that content.

Check Your Links

Whenever you link your WordPress and LinkedIn to each other, always double check your links and update them when necessary. A broken link can sabotage your whole strategy, so make this a regular practice. Occasionally a system update or site change can damage a link, so it’s also worth checking this information if you see a drop off in visitors bounced from your LinkedIn.

Mastering LinkedIn takes a little more practice than other social networks, but by interconnecting different parts of your web presence and keeping them all active, you’ll remain visible in searches. Remember, an active website gets more search engine attention than a stagnant one, so if LinkedIn isn’t working for you, the problem may be that you haven’t put in the effort to really get things going.