Setting up a new website is a lot of fun but obtainin traffic can be more challenging. Here are a few tips to help you increase website traffic and links to your site.
1. Guest Post On Quality Sites
One of the easiest ways to gain links and increase website traffic to your new sites is by guest posting on other websites. You can easily find sites to post on by using search queries such as “become a contributor” and “submit a guest post” in Google. You can also find a list of sites that accept guest posts here.
Another way of finding new places to guest post on is by reverse engineering your competitors backlinks with SEO tools such as Ahrefs or Openlinkprofiler. These sites allow you to find out exactly where your competitors are getting their backlinks from. If they are actively guest posting, you’ll be able to find the sites that are listing your competitors posts and approach these sites with your own pitch.
2. Participate On Forums
Forums are an excellent platform to connect with other individuals and increase website traffic. The fastest way to get banned from any forum is to drop a link to your own site as your first post. Start off by engaging with the community and establishing yourself as a member.
Once you have some posts under your belt you can casually mention your site in a post if it’s relevant to the topic being discussed. Refrain from using signature backlinks in your posts as these may seem a bit spammy in Google’s eyes.
3. Comment On Other Blogs
Leaving comments on other people’s blog is a fast way to earn some backlinks and drive traffic to your website. Blog comments are also great for diversifying your back links. For example, you don’t want all of your links to come from only guest posts because that would appear unnatural.
Blog comments can also drive traffic depending on how insightful your comments are. The key is to actually read or scan the content and post something of value in response. Avoid commenting on blog posts that have a large number of low quality blog comments (for example: “Great post!”) as these blogs aren’t being maintained and these links may do more harm than good.
4. SEO Keyword Research
On-page SEO elements are just as important as off-page (linkbuilding). Ideally, you should conduct keyword research before writing each post. Ahref’s has a handy keyword tool that can be used to determine the search volume and “keyword difficulty”of particular keywords. Each post should be targeting a specific keyword while still providing quality content to the end user.
5. Write An Enticing Meta Description
One of the fastest ways to increase your existing website traffic is by tweaking your meta description. The meta description itself is not a ranking factor but it is visible to the surfer when your site shows up in Google search results. The meta description should be used to explain what your site has to offer and entice someone to click through to your site.
For example, Shop Hair Dryers, a site specializing in in-depth hair dryer reviews has a meta description of “Discover todays deals on the best hair dryers and save money. Read our reviews and find which blow dryer is right for your hair type. Find out what to look for in a dryer.”
The first sentence is pretty decent since many shoppers are looking to save money. The rest, frankly could be improved. The third sentence “find out what to look for in a dryer” is merely repeating the second sentence “Read our reviews and find which blow dryer is right for your hair type.” This isn’t optimal; Google has a 160 character limit for meta descriptions which means that every single word should have a purpose.
Compare that with the meta description for Dyson’s official hair dryer which is in the very first Adwords slot when searching for the term “best hair dryer”. Their meta description says “Ultra Fast Drying · Styling Made Simple · See Styling Tips & Tricks · Watch it in Action
It not only sounds cool, it is cool on a massive scale…”
Dyson’s meta description is an example of excellent copy writing; it’s concise yet leaves the reader yearning for more. “Cool on a massive scale”? That’s a phrase that makes you want to click through in order to learn more.
Study Google Adwords PPC (pay per click) advertisements for keywords you would like to rank for. Some of these ads have been placed by companies who are paying significant amounts of money per click and have conducted A/B split tests in order to find out what works best.
Rankings Take Time
Increasing your website’s traffic is not something that is likely to happen overnight. It may take lots trial and error but the end results are well worth it.