What is Convergence Marketing?

In Australia, marketing is an extensive and stretched-out sector, and often you will hear a new word here and there. Today’s term is Convergence marketing which we will uncover brick by brick. So what is convergence in marketing? In the simplest of times, the word converge means to come towards one point. And so convergence…

8 Reasons Your Brand is Failing on Instagram

In our current age of digital communications, Instagram and other social platforms are some of the premiere and most talked-about modes of advertising. With such ease of spreading information, marketers, businesses, and individuals are more capable than ever of attracting followers and consumers to their personal brands. However, simply having an online presence does not…

Leading Predictive Analytics Tools Today

Before the advent of computers, the Internet, and digital technologies, collecting, storing, and processing information was tedious and time-consuming. Nowadays everything is different: information is collected constantly and at high speed, and storage cost is much less than before. The concept of Big Data emerged as a display of data storage and analysis/processing capabilities. Getting…