The battleground to become a top-of-mind brand used to be billboards and high foot traffic places in the mall to give out brochures. It used to be commercial spots on radio and TV, and interviews by big newspaper agencies, whether local or national. Right now, though, it has become the Internet and the game is…
In our current age of digital communications, Instagram and other social platforms are some of the premiere and most talked-about modes of advertising. With such ease of spreading information, marketers, businesses, and individuals are more capable than ever of attracting followers and consumers to their personal brands. However, simply having an online presence does not…
Running a startup is no easy task, and the risk/reward balance is never guaranteed. But once you’ve got going, having your own company and being your own boss is adrenaline-inducing, and you become addicted to the thought of success and high valuations. But early stages are the most important, and what you do during the…
While PPC is one of the most simple and straightforward marketing methods out there, performing multilingual PPC campaigns can be a real challenge, which prevents many marketers from capitalising on potentially very lucrative markets. However, there are a few ways any marketer can get around language barriers and access these markets. Here are a few…
WordPress is the most popular content management platforms in the world. In fact, nearly one-third of all websites are run on its open-source system, and it occupies 60% of the content management market share. There’s a reason why WordPress is so popular among all types of webmasters, from small business owners to larger corporations. But…
Magazine development has come a far. And while printed publications still remain a strong part of our culture, the transition to digital content continues to gain popularity. So much has the online digital publishing grown that Forbes has stated that “many publishers are looking to bespoke applications or rich mobile HTML websites to deliver their…
Taking your business online was perhaps the best thing that happened to your business. Over the years we have seen many businesses grow and perish because of the choices they have made with regards to taking their business to the next step. It is indeed a matter of “the survival of the fittest”. The next…
With an ever-increasing competition in the online business, clients want to work with only the best. It is therefore imperative that one understands what a good SEO company entails. Apart from the usual marketing methods used by the majority of the SEO companies to attract clients, there are other traits that a person should look…
Having a secure sense of financial freedom is one of the most valuable experiences you can endure. While it’s a tough hill to climb, it’s one that will put you at ease with not just how much money you have, but the type of lifestyle you can pursue as well as what opportunities are available…