In 2011, ChiefMartec created a Marketing Tech Landscape infographic detailing the top 150 vendors that offer services in the internet marketing sector. In April 2018, the infographic grew to include a whopping 7000 vendors. The power of today’s digital marketing tools makes them an absolute essential for any type of business. Royalty Free Photo Which…
In a highly competitive market, having a website is almost the prerequisite for any business today. Businesses of any size need to maintain a presence to stay relevant and successful in today’s society. Technological advances have made online advertising seamless, but with a plethora of websites, how does a consumer find your business’ website, specifically?…
If you’re a startup or even an independent contractor, and you want to advance your career, you’re likely going to try to work with big names in your industry. For example, if you’re a coder, an IT professional, or involved in technology, the best way to build your resume and also your entire career is…
The importance of SEO in online marketing is by now an uncontested truth. When customers and web users interested in what you are offering make relevant searches, SEO determines whether they find your site or not. But how does that come about? This article is here to give you a basic understanding of the main…
One of the main facets of any startup’s success is developing an early strategy to minimize overhead and maximize profits or growth. As a business owner, you know that spending the least amount of money for the most amount of profit is what, not just you, but everyone is looking to do. In which case,…
Business owners develop different strategies to grow and improve sales. Customer retention is often overlooked as most of their marketing effort may revolve around attracting prospective customers. Designing and implementing a robust customer retention strategy is a cost-effective option. Customers will likely buy from you again if you treat them right. However, this doesn’t mean…
If you’re working on starting your own business, there’s a lot that you need to consider and decide. Once you have your idea solidified, you need to consider who you want to hire for the team and where you’ll be headquartered. Another important decision you’ll need to make is what business model you will use.…
What is Robotic Process Automation? Robotic Process Automation (RPA) is a relatively new phenomenon. It is an emerging form of business process automation. However, RPA is not a new term to those who keep up with the technological advancements taking place in the business world. According to Professor Leslie Willcocks of the London School of…
Without a doubt, SEO is a powerful strategy that can be utilized to boost your business sales and search rankings. But with thousands of options where you can choose from choosing the best SEO company can be a daunting task. In fact, some of these companies lack experience and skills to implement SEO effectively. Either…
