Regardless of what ecommerce platform you are using for your website, marketing plays a very important part of your business success. When you own an ecommerce business, it is safe to say that your business goal is to increase traffic and boost conversions. However, it can be overwhelming to pick which marketing tactics you should apply.
Lucky for you, we have put together six effective marketing techniques you can use for your online store. We are also going to share with you briefly how to best implement these techniques. That way, your e-commerce marketing efforts will be less intimidating.
You may also opt to apply these e-commerce marketing tips one by one, take stock, and figure which of these were able to boost your sales and revenue:
1. Mobile Marketing
According to a Marketo study, people now spend 60% of their time consuming online content through their mobile devices. Hence, now is a great time to practice and implement mobile marketing.
In fact, you can see a gamut of mobile marketing tips online. But how would you know which of these tips would work well for your e-commerce business?
For starters, it is important to think of user experience first. Meaning, your online store is accessible regardless of screen size. This means your e-commerce site must be mobile responsive, has scannable content, and loads fast enough on mobile data.
Focus on improving your online store’s mobile browsing experience first, and you will be in for a good start.
2. Social Media Marketing
From improving your customer service to reaching new and existing customers, there are tons of benefits that you can reap when you have a solid social media presence.
However, that does not mean that you should have an account on ALL social media sites known to man.
There are two things that make a social media marketing strategy effective:
- Having a presence on the right networks
- Building tactics that are in line with your business goals
Choosing the right social network for your e-commerce business will depend on the type of products that you sell (because not everything is Facebook-friendly). Also, where your target market usually hangs out online.
Next, your business goals can help determine how you would want social media to help you achieve that. Say, your goal is to increase your leads to 15% by the end of the quarter. How do you think your existing social media pages can help you achieve that?
By keeping this in mind, you are sure to build an effective social media marketing strategy.
3. PPC Marketing
Competition online can be stiff. And, sometimes, the best way to stand out and get ahead is through pay-per-click (PPC) marketing. When it comes to finding the right PPC agency, you will need to look for the one that understands your business industry and goals you want to reach.
PPC ads ‒ particularly shopping ads ‒ make your products visible on top of the search results when someone types in keywords that are relevant to your products.
For example, you are selling a smart home camera on your online store and decided to run a shopping ad for it. When someone typed in “smart home camera” on Google, your shopping ad is likely to appear on the results.
It may or may not take a while for you to learn the ropes of PPC marketing for e-commerce. But if you know how to leverage it the right way, this strategy is sure to give your e-commerce ROI a boost.
Blogging is another way to increase your e-commerce business’ online presence.
For one, it helps you connect with your audience and potential clients. That’s because you can use your blog to inform your prospective buyers on how to use your products best.
Using our smart home camera example earlier, you may want to publish a blog about the best places in the house where homeowners can install a smart home camera.
Your blog posts can also help you become a key opinion leader in your niche by publishing authoritative content. An example of this can be a statistic report on the drop in crime rate in a community wherein the majority of the household have a smart home camera.
Publishing original and useful content can help build your authority online. Thus, your rankings on the search engine results page are likely to improve.
5. Content and SEO
If you are selling a product that has high search volume for generic terms (i.e., “CCTV cameras”), your best bet is to combine content marketing with SEO.
You can start by building foundational content on your website. These are content that helps educate your site visitors about your product or how to use it. It can also help you target major head terms or broad keywords.
According to James Boston of Paperlust, “Having good foundational content will lead to a better time on site, and better engagement is one of the signals used by search engines to validate keyword accuracy.”
6. Email Marketing
It may be an “old school” strategy, but email marketing can be one of your most effective tools.
The best place to start is with your existing customers. After all, familiarity makes it easy for your subscribers to open your email.
There are many ways you can leverage email marketing:
- Send out emails to your existing customers to upsell some of your products
- Invite them to be part of your referral program
- Invite them to your exclusive events or contests
Just keep in mind that for email marketing to be effective, you need to know your customers really well. You would not want to upsell a book to someone who bought a CCTV camera on your site, would you?
As mentioned earlier, you do not have to do these tips at once. You only need to implement one and see how it performs for at least a month before you move onto the next strategy. That way, you can easily identify which of these e-commerce marketing strategies are cost-effective and beneficial for your online store.