Out Of Sight, Out Of Mind
The popular phrase “out of sight, out of mind” is initialized “oosoom”; which sounds a lot like “assume”. And if you “assume” that just having a brand that is available to the market makes it visible, you’ve made a wrong assumption—or, to infuse a pun, oosoomption.
Here’s the deal: there are quite a few things assailing people on a daily basis which consistently turn their heads. From the radio to billboards to scantily-clad individuals walking down the street, it is really easy to get distracted! As a matter of fact, you may have already been distracted once or twice while reading this, statistically.
Did you know that modern attention spans of people-flesh and blood human beings, who have cracked the atom and managed to begin measuring matter at the molecular level-have had their attention spans lowered so penultimately, that they are contending with goldfish? That’s right, goldfish have longer attention spans than some people.
Did that get your attention! Hey, yeah, you reading this, look back to the screen! There you go. See how easy it is to get distracted? Don’t you laugh, now! There are important points to be made, here! All joking aside, you’ve got to keep the attention of potential clients. This is fundamental to retaining them, and advancing your brand.
Memorability Or Constant Presence?
But there seems to be a top-down, concerted effort geared at keeping people from having increased attention spans. It can be easier to sell to people who are impressionable, and they’re easier to control! Before we get too deep into conspiracy theory territory, let’s look at the implications: you can’t ignore your consumer base.
And for the most part, your constituent clientele are going to forget about you the moment they quit seeing your brand. So if you want to get relevant and remain relevant, you’ve got to do one of two things. You’ve either got to create something so memorable that those who see it continue to dwell on it perpetually, or you’ve always got to be there.
Which is better? Well, that’s a tough one, isn’t it? Because doing something memorable isn’t necessarily positive. United Airlines just dragged a guy off a flight; people are going to remember that for years. But it was bad for United. Meanwhile, Walmart has donated over $300 million to varying charities; and have you heard a peep about it?
It turns out it’s easier to remember the negative things. So that’s not an option for facilitating brand awareness, is it? Well, not really-but how can you be everywhere at once!? Ah! Smartphones. Everybody’s got one, everybody needs one, if you don’t have or need one, there is a distinct possibility you don’t live in a developed country.
Develop an app which characterizes your business, is fundamental to human nature, easy to use, and naturally recommends itself to being shared among sympathetic users. In this way, your brand grows organically among its target market in a non-invasive way whose cumulative effect is much greater than the expense involved with its design!
Getting Onboard And Staying On Board
But you must maintain that app proactively, as technology has a way of getting bugs inside and not letting them go. According to Stackify.com, having some java application performance monitoring tools is integral: “Keeping track of your application’s performance is an ongoing task, so it is important to have the right tools.”
Many small businesses are deferring to brand-awareness techniques pertaining to mobile application development because this is one of the greatest marketing breakthroughs since television. If you haven’t looked into this, remaining competitive predicates a gander.