If you’ve recently moved online with Amazon or even if you’ve been selling through the retail giant for a while now, you might be wondering how you can drive more traffic to your store and boost sales.
Well, as with any other online business venture, by getting a strong marketing strategy in place, you can grow your online presence.
But in this article, we’re going to focus more specifically on how you can get a brilliant content marketing strategy in place for your Amazon store.
Using great content, you can reach new customers, build awareness of your brand and boost your profits.
Here are six of the best strategies.
1. Create engaging blog content
One of the best and most effective content strategies you can use is to create engaging blog posts for your target audience. You could write these for your own blog as well as guest blogs to be placed on other relevant websites. This content can range from listicles, advice pieces, answering common questions, how-to guides, news articles and any other content you believe will be useful to your target audience.
Just remember to add links back to your Amazon store and products within the blog posts. You can then use these to promote your store; just be careful that the content doesn’t come across as too ‘salesy’.
2. Use social media to promote your products
Social media has become a hugely important part of content marketing over the last decade, and you can utilise this as a way of promoting your Amazon store.
Firstly, there are so many platforms out there, so you can choose the platforms that are favoured by your target audience. Secondly, there are so many wonderful ways you can bring attention to your store through social media. For example:
- Targeted advertising
- Blog posts
- Images
- Infographics
- Video content
- E-books
By sharing a variety of content that ultimately links back to your Amazon store, you can increase your brand awareness. But more than this, you can engage with your customers and share content that will add value to them and encourage them to purchase your goods.
By making social media an important part of your content strategy and regularly posting on your platforms, you’ll quickly build your following, reputation and drive new customers to your Amazon store.
3. Get your product descriptions right
You might not have thought of your product descriptions as being part of your content marketing strategy, but writing awesome product descriptions can have a number of benefits for your business. Firstly, it can help to boost your search engine optimisation (SEO) efforts – but we’ll look at this in more detail in the next section.
Secondly, poor descriptions can lead to negative reviews on your Amazon store from people who have either been misled or let down by your products. Therefore, creating strong and accurate product descriptions can help you to secure more sales and more positive reviews.
So, rather than copying and pasting product descriptions from a manufactures site or using the existing Amazon descriptions, you should start again and write your own detailed descriptions.
4. Always think about SEO
As well as trying to rank well on search engines like Google, you also need to remember that Amazon itself is a search engine. As such, you need to make sure that SEO is a big part of your content marketing strategy. And there are several ways you can do this.
Firstly, you can optimise your content with relevant keywords. You can use online tools to help you do this and to better understand how competitive your keywords are. You should also optimise your product descriptions with keywords, as mentioned earlier.
Link building is also an important part of SEO, which is why you should link back to your Amazon store in your blog content and also encourage others to do the same. Again, this can be done through social media engagement, your own blog and guest posts.
By ensuring that you have SEO and keyword optimisation in mind whenever you create any type of content, from written posts and product descriptions to images and videos, you can boost your visibility and help more customers to find your products.
5. Use email marketing to encourage reviews
Email marketing is already a very powerful tool but when it comes to your Amazon store, this can be even more beneficial. If you’ve got a database of email addresses and you track those who have made a purchase from you, why not reach out to them to ask for feedback.
After all, a staggering 89% of consumers worldwide read reviews before buying products and over three quarters (79%) say they trust the reviews they read online as much as personal recommendations.
So, you should use your email list ask and perhaps even incentivising customers to leave positive reviews on your Amazon store. You might be surprised how many people are happy to leave great reviews, especially if they’ve had a good experience with your company.
This can help to boost your rankings on Amazon, making it easier for people to find your store and driving more traffic to your products.
6. Regularly update your content
And finally, another important part of your content strategy should be regularly updating your content. It is not enough to hit publish and let the internet do the rest. Instead, you need to make sure that you regularly update your content to make sure it is still relevant, keyword-rich and valuable to your customers.
This could mean several things. Firstly, if you’ve got any outdated blog posts or perhaps posts that are ranking well, be sure to update these at least once a year. This might mean making the content longer, updating statistics or data and making it more relevant to the current climate.
It could also mean updating your product descriptions to make them more accurate where possible and, again, ensuring they’re still relevant and reliable. You will definitely need to do this if the prices, materials or dimensions have changed.