In Australia, marketing is an extensive and stretched-out sector, and often you will hear a new word here and there. Today’s term is Convergence marketing which we will uncover brick by brick.
So what is convergence in marketing?
In the simplest of times, the word converge means to come towards one point. And so convergence marketing involves the integration of marketing, IT, and design into one. And the goal of convergence marketing is to create uniformity on all media platforms of a business.
Convergence marketing is usually used to streamline a company’s communication to portray the same message across the board. And due to digitalization, convergence marketing is mainly focused on the digital front of things like social media, email, or chatbot marketing.
Here are some of the essential elements of convergence marketing firms like Digital Agency Sunshine Coast utilize for successful results.
Elements of convergence marketing
Social media attraction
Social media is a swarm of potential clients, and businesses know this. What convergence marketing does is capture the few interested in the goods and services offered by a company and bring them to the source. They use stores, pictures, videos, tutorials, and promos to do that.
Creating emotionally relatable media
It is without a single doubt that people buy things they feel hopeful or happy about. It is always about positive feelings attached to the product that make people pay. That said, convergence marketing has a goal to utilize emotionally relatable media to bring in more leads. When you relate, you want to be part of something, which is what convergence marketing does.
Utilize AI to their advantage
Technology has come a long way. Decades ago, computers were the highlight of the century, but now, there is so much going on in these spaces. Convergence Marketing uses artificial intelligence to streamline what kind of adverts and media to put out. For instance, big brands selling clothing for infants may use AI to target new parents and expectant mothers in their adverts about the offers. And this does not occur only when they deliver but start showing them earlier.
Automation employs the use of algorithms as bots that run the basic operations of a business. Things such as general customer inquiries, which bots can very well sort out, are sorted out. This way, the hands-on issues that require more time and resources are looked after and dealt with.
Measure the progress
Data is what marketers work with to see and gauge the success of a particular product or service. Convergence marketing uses the same. And since there is more resources input for the projects, more is at stake. So much so, the data collected is used to oversee the campaigns’ success rate. If they are thriving, ways to make it better are searched. But if they are failing, a solution to fix that is looked into right away.
All businesses operate to make sales. And that is impossible without clients. The more the demand, the more supply is triggered to become better and more reliable. Convergence marketing simply brings more team players on board to make this happen. And so any company would benefit from it.