Most of the times webmasters get torn between what is more critical – on-site or off-page SEO. The answer to this would be they are equally important. Therefore as you pay attention to off-page SEO techniques, you should do the same for on-site.
Below is a combination of both on-site and off-site SEO that you should keep in mind.
1. Link building
Link building is one of the most effective SEO strategies when it comes to boosting traffic. With that in mind, you need to consider external linking and backlinks. Both strategies go a long way in increasing the visibility of your website and building authority for your brand. You also need to be careful when creating backlinks. Some of the sites are spammy, and you should be careful not to link to them as this will only hurt your SEO efforts. With the help of an SEO reseller, you should be able to come up with some practical, white-hat link building strategies.
2. SEO analytics
As much as analytics may not be operational, they are critical. Failure to track your SEO performance is a recipe for disaster. There are many metrics that you need to monitor. That includes keyword ranking, the amount of organic traffic you are getting, bounce rate, and so on.
Why is it essential to track the various SEO metrics? Well, it is the only way you will be able to identify the areas in which you are going wrong and make the necessary adjustments and improvements. SEO analytics is a step towards better SEO performance.
3. Call-to-Action (CTA)
Initiating CTAs is also an effective strategy for boosting the traffic you get on your website. CTAs work pretty well when used to increase visibility and encouraging the audience to make those clicks. Moreover, the users feel compelled to share the CTAs if they are valuable.
4. Guest posting
Have you ever considered guest posting? Well, it is another way of growing your audience and at the same time, link building and creating authority for your brand. It is, however, important that as you select a website to post for, you ensure that it is relevant to your brand. By so doing, you will be reaching out to an audience that is interested in your content and brand. Also, posting for an authority website will enhance your site’s credibility.
5. Content creation
SEO banks on content. If you do not have it, then there is no point of visitors clicking on your links. You need to create meaningful and relevant content. By this, it means that you should do some research and establish the kind of content that your target audience prefers engaging with. Also, see to it that the content on your web pages is of excellent quality and fresh.
These are some of the SEO strategies that will help you grow your traffic. For better results, you need to be consistent with them and also monitor your performance.