Having a website is great. It has the power to share information, photos, video etc. worldwide. It is a great way express yourself, share your expertise, entertain and engage the world. Spending time on this endeavour would be better if you could get paid. Guess what? You can. That website you have been maintaining as a hobby can easily become a source of income. What’s even better is that it has become easy. You can create an online store without being a super techie. Here are seven ways to monetize your website.

Sell Merchandise

Whether you choose to create an ecommerce store through WordPress or through an ecommerce platform like Shopify, it has become easy to sell merchandise online. WordPress plugins make setting up an ecommerce site easy. Once your ecommerce site is set up you can sell your merchandise and collect payments through various payment platforms. You don’t even have to create the site with the original intention of selling products. Your mommy blog can become a place to sell baby merchandise. Your fitness blog can become a workout clothing store. There is no reason that you can’t repurpose your site and become a profitable store.

Sell Advertising

If you have an audience, you are attractive to companies who sell products in your niche. Perhaps you are not interested in selling your own merchandise. That doesn’t mean your platform isn’t a great place for others to sell their wares. Companies are willing to pay for space on your blog posts and pages. Sometimes the pay is a flat rate or sometimes tied to conversions. Either way, you website is valuable to advertisers and you can monetize that value.

Per Click Ads

There are services like Adsense and Adblade which will give you code to embed in your site. The code will produce ads on your site and you get paid by those services relative to your traffic and the impressions those ads receive. For example, if thousands of people see the ads created by the code, that produces a certain amount of revenue which the services pay you. If some of those viewers click on the ads, you make even more money. The more visitors to your site, the more money you can make.

SEO

SEO stands for Search Engine Optimization and is an emerging industry. The goal of SEO is to improve their client’s rank in search engine queries. This is done in many ways, one of which is called link building. Link builders get a link from one site to their client’s site, raising the authority of their client’s site.

In order to get those links to their clients, they need to publish on other sites, yours perhaps. These companies are often willing to pay for this service. They will send you original content (which helps your site) that include links to their clients. For this they will pay you to publish the article (and, if you have advertising in the article, you can double dip).

Affiliate Marketing

Like the companies which provide code for ads, there are companies like Amazon, who will give you code to sell your products as an affiliate. You put their affiliate code into your posts and when people click on the ads and purchase items from the site, you get paid. Again, this is a numbers game. The more people who visit your site, the more potential you have to sell products. This is also a great way to advertise your own merchandise. For example, you wrote a book and you sell it on Amazon. You can include the ad to your book through the affiliate code. Every Time someone buys your book you get affiliate commission as well as your regular royalty.

Subscriber Realms

One way to monetize your site is to create a paywall. If you have content that is so compelling that people would be willing to pay to have it, you can require visitors to your site pay in order to access the content. This only works when your content is in high demand and difficult to find elsewhere. Examples are if you have insight into investing or ways to beat a video game. People will pay for this information. An important key is to price the subscription appropriate to demand. This is also a great way to attract potential advertisers. If people are willing to pay to receive your content, advertisers find that space valuable.

Brand Leveraging

Regardless the products you sell or the other forms of monetizing your site, if your brand becomes significant, it provides monetizing opportunities. For example, other companies might want to be associated with your brand due to its reputation for quality. This can be leveraged and people will be willing to pay to be in your brand’s association. This is not only profitable, but a great way to build your brand recognition, which in turn, makes your brand more valuable and easier to monetize.

Conclusion

Today, most people have websites, but that doesn’t mean most people are profiting off of them.  If you have a website, you have an opportunity. Your site is no longer merely a place for you to rant to a handful of your closest friends. Now, a website is a store and what kind of a store is only limited by your imagination. Above are seven ways to monetize your site. Each one can work with the other and the more you use, the more money your site can bring in.

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