Social media, today, is a marketing juggernaut. Using social media for any business’s marketing is no longer a choice; it’s a necessity. In 2019, social media has 3.2 billion active users, which is equivalent to 42 percent of the entire population. Additionally, 54 percent of users use social media to research potential products, making it crucial for businesses to take advantage of it.
When you start an ecommerce business, you also need to think about how you’re going to promote it. Due to its presence in our lives, social media marketing is something any business cannot miss out on. Not only does it help drives traffic to your e-commerce site, but it drives organic customer acquisition, too. With the right kind of investment into your customers, there will come a time when they’ll actually be the ones marketing your products for you.
Without further delay, here are thirteen ways you can use social media for your e-commerce business:
Optimize social media posts
Search engine optimization (SEO) is essential to improving your ranking on search engines, such as Google. Incorporating high-conversion keywords to your posts can enhance their visibility in search engines and allow you to reach a wider audience than just your direct followers.
Conducting keyword research through Google Adwords helps you determine the terms your target audience is using to search content related to your product, industry, and business and use them in your posts.
Additionally, you should also add visual elements, such as videos or images, to your posts whenever you can, since 65 percent of people are likely to retain information three days later.
Share the right content
Ask yourself when you’ve actually bought a product or service through a sales pitch? Barely, right? What’s more useful is to provide content that adds value for your customers and prospects and something they’ll want to share themselves.
Focus on providing an experience that’s contextual, social, and interactive and use your posts to share exciting news, tell engaging stories, and provide valuable tips. Balance your posts with content that informs, educates, and entertains and, mainly, puts your customers’ needs first.
Use your reviews
Nothing convinces a potential customer more than a recommendation from someone who has had a positive experience with your brand. Seventy-one percent of consumers who have had a positive experience with a brand are likely to recommend it to others. Encouraging your customers to leave reviews is going to increase brand engagement and help expand your target audience.
Moreover, potential customers are likely to trust an objective third-party over you where product assessment is concerned. 74 percent of customers consider word of mouth as a critical factor in their purchasing decisions.
Add social sharing buttons in strategic places
Incorporating social share buttons, such as Twitter’s Tweet button of Facebook’s Like button to your product pages is extremely helpful in attracting customers who are involved in the buying cycle. These widgets should be added to prominent positions on your website to allow customers to notice when they’re doing something important, such as leaving a review. You can also add them to emails concerning sales offers so customers can share them with their social media followers.
Use visual content
As mentioned before, visual content is substantially more engaging than posts that just contain text, making them ideal for social media marketing. In fact, using images has proven to be the best strategy to optimize social media posts.
Moreover, ensure your products follow the guidelines, for instance Facebook ad dimensions to make them shareable on platforms to boost image-driven marketing. You can go the extra mile and post customer selfies or pictures of them using your products on your social media profiles.
Interact with your audience
There is no platform that allows a business to interact with its target audience in a better way than social media. Customer engagement through social media is quite easy; all you need to do is respond to their comments, join in discussions, and thank them for sharing content. These actions don’t require much time and show your customers that you’re interested in building a relationship with them
While it may be challenging to connect with followers when you have a large following, you should at least try to communicate with those who are posing queries or complaints. Showing your customers that you care about them will go a long way in building customer loyalty.
Join a group
Joining a group and participating in discussions are great ways to keep a check on trending keywords, topics, and hashtags. You can filter through content and share, repost, or retweet articles, photos, videos, and other content that’ll encourage customers to do the same. This is an excellent way to build credibility online.
Interact with influencers
Engaging with people who have a large following is an excellent way to boost your brand’s credibility and reach. Many brands get influencers on board to discuss their products or even post pictures of influencers using products. For instance, Kylie Jenner has developed a social media partnership with Sugarbear Hair and regularly promotes their hair vitamins on her Instagram profile.
Host live chats
Live chats are ideal for hosting a real-time conversation with your customers about upcoming products or any questions they might have. For example, Patagonia, an outdoor clothing brand schedules live chat sessions to answer questions related to sustainability. Track social media metrics to determine how well your hashtags are doing.
Keep posting regularly
Posting content regularly to your profiles is vital to driving more traffic, improving customer engagement. While the frequency of your post would vary with the industry you’re operating in, consistency is still important to show your target audience that you’re interested in sharing content with them.
To make the process smoother, you can consider the use of an automation tool that lets you plan these posts.
Hashtags help your target audience find your content more easily on social media platforms. Not only do they help organize your content and allow interaction, but they also improve the overall reach of your posts. To avoid using them too much, you should limit hashtags to one to two per social media post.
Keep them short
Concise and engaging posts draw more engagement as compared to lengthy posts. Your followers would be more inclined to sharing short visual posts since they are easily understood and are more shareable. For instance, blog posts can be shared with an image and a catchy headline.
Use paid advertising
If you have the budget for it, you should take your social media marketing up a notch and invest into paid advertising for higher conversion. As long as the ads and posts are targeted correctly, this paid route can boost your traffic substantially.
Using social media as part of your overall marketing strategy is crucial to ensuring your e-commerce business remains competitive. With the right combination of marketing tactics, you can boost traffic and conversions and improve your brand awareness to take your business to the next level.
Do you have any other suggestions on how an e-commerce business can use social media? Sound off in the comments below!