There is no single formula to increase the conversion rates for your website, but there is advice which can make it much more likely.
Have you ever wanted to create your own blog? Perhaps, you are an entrepreneur looking to attract more online customers? Or are you a university student in need of college homework help? Whatever your motivation is, you can get your answers here.
It is hard to claim for sure what steps will boost optimization and increase the conversion rates of your website. However, as of 2018 there are still common tips which work for the majority of aspiring entrepreneurs, creative bloggers and hard-working students.
Get Rid of Clutter
If you look at the most successful websites, they are laid out simply. There is plenty of whitespace and next to none overtly complicated navigational systems. You are very unlikely to encounter tabs, accordions, carousels and slides, which used to be so popular just a couple of years ago.
If you want to include as much information as possible, it is better to let your user scroll down rather than click on links and open multiple pages. It is actually preferable not to include links at all. Try to keep the content concise and precise: it will help eliminate the need for external references.
Also, it is more helpful to have just one column in the interface. Side bars have long become somewhat anachronistic. If you want to put in social media integration or encourage your reader to subscribe to a newsletter, the footer is a perfect place to pull it off.
Follow the Hierarchy
Speaking about social media integration, do not put it on the top of the page. It may be tempting to do so, but it will actually distract the user from their end goal, be it purchasing something or getting acquainted with your thoughts on the immigrant crisis.
There is a hierarchy of information which must be observed at all costs. This is not the time to be original. Even though the Internet is a relatively new phenomenon, there are certain website features which have already become traditional.
Logo on the left, sign-in button on the right, social contacts on the bottom. These rules do sound restricting, but if your goal is to increase the conversion rates (i.e. get more people to interact with your stuff), they must be upheld.
Utilize Colors
At the very least your website should be readable. So, for the sake of your users’ sanity, do not put purple text on a green button. This is a fatal mistake which will cause your website to drop dramatically in Google search results.
If you want your text to be not only readable but also digestible, utilize different colors for every information block. This will help you keep the content organized not only stylistically, but also visually. Thus, your reader is less likely to have a jumble in their head after encountering your website.
Make sure your buttons do not blend in with the whitespace. There is nothing more frustrating than being unable to find a place to sign up or make a purchase.
This problem is fairly easy to avoid. Just use contrasting colors for buttons and more neutral tones for the rest of the content.
Mobile Integration
Your website for PC cannot look like its mobile version. It is simply not how it’s done in 2018. So many people nowadays use their smartphones more often than their desktop. If you do not want to miss out on the opportunity to grow your audience, you need to pay close attention to mobile integration.
First and foremost, consider the loading times. Everybody now is used to faster Internet and will not tolerate long waiting times. Typefaces and fonts matter a lot as well. It is obvious that big clear letters attract attention. It is very important that people get the same big clear letters when they use their phones.
Mobile design must be tailored specifically to mobile devices. So, do not be lazy and the take extra time to pull it off.
Never Settle
The world of technology has been changing at a fantastic speed. In order to keep up with the competitors, you need to be constantly monitoring all the updates and new opportunities which could make your website better.
It is not hard to spot an outdated website. However, do not get smug if yours is all fresh and brimming with users. Give it a year or two, and you may need to start from scratch. So, why wait till everything collapses if you can start to introduce changes now?
If you are hesitant to try something new, A/B testing may come in handy. You may even wireframe a possible new version of your website and discuss it with professionals. The key is to not get content and keep improving gradually but steadily.