Landing page builders seem to be everywhere nowadays. If you’ve been focused on growing your online business, then the chances are high that you’ve come across software made for capturing leads and making sales. That’s a good thing, though. After all, you want to see other online businesses utilizing landing pages to help increase their sales, which means that they work well. But what about when you have both a website and landing pages, what do you do then? Keep on reading for the best advice on using both landing pages and websites.
Why Landing Page Builders Are King – A Momentary Case Against WordPress Websites
It’s important to know that landing pages are going to overall convert better than websites. The reason for this is simple and it’s because there are far fewer distractions on a landing page. After all, have you ever been on a website before and it seemed like there were so many ways to lose focus? Maybe there were many menus to choose from, there might have been banner ads on the top or right side of the website, or maybe even an annoying video ad that you couldn’t close until ten seconds in.
The fact of the matter is this. If you’re looking to generate leads and make more sales, it’s highly recommended that you set your WordPress website aside and let landing page builders do all of the heavy listings. At least, that’s how it used to be as things have changed recently.
So what if you wanted to combine both the power of landing page builders and your WordPress website? Well, my friend, you are in the perfect spot for that. Not only will you be able to use your WordPress website for blogging, but you’ll also be able to attach it to one of your favorite landing page builders. Here’s a look at 4 different landing page builders that can integrate with your WordPress website.
LeadPages is a landing page builder that now only allows you to create landing pages, but you can also create websites as well. Given the fact that you already have a WordPress website, you most likely won’t need to be using that feature. Rather instead, you can publish the LeadPages WordPress plugin to attach your high-converting landing pages to your website. And just like that? You’ve got landing pages on your website without all of the extra distractions that can lower your conversions. A big benefit of LeadPages is that they come with some of the best pricing compared to the other three landing page software. You get a lot of value for your money.
Next is another popular landing page builder that’s laser-focused on creating pages that convert up to 400% better. If you run a lot of PPC advertising, then what Instapage offers will most likely put a big smile across your face. Anyways, they are similar to LeadPages given the fact that they also have a WordPress plugin that you can upload to your website. By doing so, you can publish your landing pages as a natural extension of your WordPress website. Not bad, huh? Once again, this is a great way to utilize both your website as well as your landing pages on your main website.
Unbounce is a friendly competitor to the previous two landing page builders, so I’m sure it’s easy to see why they would also have a similar feature. Unbounce also allows you to connect your domain using their simple WordPress plugin. A big benefit of Unbounce is that they also come along with popups and sticky bars to help you increase your conversions even more.
Last but not least is going to be ClickFunnels. Given the fact they do complete sales funnels as opposed to just landing pages, they are a great choice if you’re looking for a tool with many features. This software is similar to Unbounce given the fact that they both have WordPress plugins that you can upload to your website. After you add the ClickFunnels plugin to your WordPress website, you’re able to change the URL for each landing page that you want to use. This is helpful because not only will you be using your domain name, but you also have full control of what ending part of the URL looks like.
So there you have it. At one point in time, it was highly recommended that you separate your WordPress website efforts from your landing pages that focus on generating leads and making sales. Things have changed now, though. Now you can combine your powerful WordPress website with many popular landing page software builders on the market. It just doesn’t get any better than that, except for when you increase your conversions and make more sales. Nothing beats that, at all.