Web design trends emerge every year and the users of this era want top-notch UX each time. It’s easier to set up a website as there are lots of handy tools online. Even so, you still need to optimize it as visitors would rarely visit again if you offer poor UX. 

Having a professionally designed website comes with several benefits. The most popular website designs in Singapore can help business owners to improve their conversion rates. Online visitors can decide to engage with your content or move on by merely glancing at your design.

A responsive website can respond on different devices regardless of the resolution and screen size. Achieving this involves a number of factors you need to get right. 

1. Mobile-first

We are already in the era of mobile-first or nothing and this won’t change anytime soon. Customers expect your website to be mobile-friendly and responsive as they carry out the check out process on different devices.

Users and search engine bots are naturally drawn to sites that prioritize this. This can even make your customers recommend your business to others. Ensure that you carry out a mobile-friendly test to know whether the elements are responsive.

2. Reduce text

The only section where long-form content is acceptable is on your blog. Avoid filling up your home page, landing page or about page with much text. Even though your customers want to learn more about your brand, it isn’t ideal to bore them with lengthy paragraphs.

Take advantage of visuals to explain things and tell stories so that you can get your message across in a few words. Your audience will understand better with this approach. Another thing is that visuals can help to draw attention to your CTA.

3. Optimize images

Mobile users want instant information and will stick to a website that can meet up with this standard. Quality visuals tend to affect site speed unless they are optimized. The best thing is to use the right image format and size on your site.

Maximize compression tools so that the quality of your images won’t be compromised. 

4. Integrate chatbots

Chatbots have been getting better since they became mainstream. They offer many benefits to brands and their clients. Chatbots are accurate, cost-effective and can work around the clock.

In addition, they can efficiently handle issues encountered by visitors on e-commerce stores and social media platforms. Personalization is a fundamental aspect of customer service and chatbots have the capacity to improve this.

You can collect and analyze data to design a better digital marketing plan and irresistible products.  

5. Focus on SEO

It’s risky to incorporate other important elements and ignore SEO. Such websites will struggle with visibility. Make sure that you create a foolproof SEO strategy and adopt white SEO tactics as you implement it. Creating an XML sitemap and getting listed on local directories can go a long way. 

Designing a responsive website is a continuous project and successful brands understand this. Endeavor to run A/B tests so that you can discover the areas that need improvement.