Your website serves potential customers the first impression of your brand and business. From the way it’s designed to the content it contains and how well it performs, these factors are imperative to your success. Naturally, this means that the web design agency you choose to work with needs to worth your money.

Being in the web design business and, subsequently, the marketing industry, it should come as no surprise that web design agencies know how to market themselves. This makes it important to be able to tell the pros from the posers.

In this post, we’ll look at a few important factors to help you choose the right web design agency for your needs.

Past Clients

An established and trustworthy agency should be able to provide you with the contact details of their previous clients. This will give you a clear idea of what to expect and whether that agency is worth your time. Be sure to also look at their client retention rate, which is something the agency should publish. If it’s 60% or below, it’s time to look elsewhere.

Pricing and Fees

Knowing what you can afford and how it will help your business is critical, as you may otherwise end up paying for services you don’t need. It’s a fact that most agencies don’t publish their prices and those who do are more dedicated to transparency.

It’s worth noting that it’s difficult for any agency to advertise certain prices, as they’ll vary significantly for each project. Those that do offer a more transparent look at how much you can expect to pay and how long it’ll take are generally better agencies. For instance, The Guerilla agency includes ballpark figures in their FAQ, so you know what to expect.

Customer Support

It’s important to obtain information on the agency’s customer support policy. This will help you determine whether you can contact them if something goes wrong with your site. Of course, a human support agent can’t be expected to be available 100% of the time. In this case, someone else needs to be around to hold the agency accountable.

Hosting Service Compatibility

Be sure to find out whether the web design agency you’ve chosen will work with your current hosting service. Sometimes, they may not be able to, in which case they may switch services or host it themselves. If this happens, you need to know the details.

Aside from potentially giving the agency control over your website, they may also shift it to a hosting service in another location. If this location isn’t suitable, then your website will suffer from downtime and slow loading speeds. Make sure to know where your website is going if it moves.


After setting up achievable deadline criteria, you should monitor whether your chosen agency is keeping up with it. If they’re lagging behind, chances are they aren’t putting much effort into your website. Be more specific about what you want to achieve to ensure they keep up.


Examining these factors will help you choose a reliable agency. Keep an eye on what they’re doing throughout the process, as this will help you determine the end result.