Whether you are a professional wanting to develop a stronger online presence or a business trying to reach potential customers, having a functional website is an important first step to take. That said, a functional website is no longer enough; not in today’s competitive market. Your site needs to deliver information the right way. This is where user experience or UX design comes in handy.
When you develop or you visit site, UX may seem like a complicated thing at first, but there are simple tactics and tweaks you can implement to transform your website’s UX into one that the visitors really love. We are going to discuss some those tweaks in this article.
Think About Flow
Web developers, especially experienced ones, are superbly capable of designing a functional website. Adding a smooth flow to the site, however, is another story. A good site delivers information as quickly and effectively as possible. A great website takes every user on a journey from one piece of information to another with a smooth flow.
“A great website needs to fuse aesthetics with user behaviour and caters to both worlds,” according to Alex from Appscore. In the end, that is what UX design is all about. You are playing to the users’ natural behaviours and fine-tuning the site to have a smoother flow.
The flow-first approach can also be applied to the content of the site. Every piece of content needs to offer the same user experience and takes users on the same journey. Through good UX, you can quickly develop a loyal audience and funnel more viewers into the products and services you offer on the site.
Think About Importance
While we’re talking about flow, let’s remember that users tend to see items placed near the top of the screen as being more important. The above-the-fold area, the area users see before they begin scrolling through the page, is where your hero elements need to be.
Call to action, download, or App/Play Store buttons and even a subscribe form for your mailing list will work better when placed above the fold. You just have to be clever about how and where to place them to maintain flow throughout the site.
We all know that the hamburger icon is for menu and the magnifying glass is for search. This is the kind of familiarity you want to maintain across your site. Don’t try to change things; don’t force users to learn new things and adapt to your site.
Familiarity allows users to start using the site to its full potential without any learning process. This is exactly what you want. It is a way to establish a foundation for good user experience from the moment a visitor arrives on your site.
Familiarity is something that can also be achieved with patterns. Having the hamburger menu on the left instead of on the right works. A search feature that stays accessible at all times also helps users get the information they need faster. As you can see, these are simple tweaks that you can implement right away. The impact of these tweaks to your users’ experience, however, is substantial.