Long gone are the days when businesses could get by without a website. Today, it doesn’t matter the size of the company or the industry/sector it resides in – all businesses need a website. And if you think you can just throw something together quickly and that will get the job done, it’s time to think again. Today’s customers expect a lot from their digital experience, and it will reflect on the brand. The main group of visitors you’ll need to appeal to is mobile users. Because just about everyone owns a smartphone nowadays, they tend to do much of their online browsing and shopping using their mobile device.
Here we’ll take a look at how you can increase mobile traffic for your website.
What is the Mobile Experience Like?
Assuming that the mobile experience is smooth and user-friendly isn’t going to be enough. You need to be sure that it’s flawless, fast, and smooth, and it should allow visitors to navigate with ease. If there are any bugs or lagging issues, you’ll not only see a decrease in traffic, but it can hurt your customer base. Visitors don’t tend to hang around long if a site is working well; in fact, it’s often under a minute.
Provide Tools to Aid in Navigation
Speaking of navigation, this is an area that can often use improvement. You need to provide users with a quick and easy way to get around the site such as a search tool and drop-down menus. They need to be able to find what they want quickly.
Use “Click To” Buttons
It’s wise to use click-to buttons to make purchases, navigation, support, and other such information simple to access. The focus needs to be on tools that speed up the user experience.
Go Easy on the Forms
Forms can be very frustrating to fill out on a mobile device so you want to go easy on them. Only use them if they are necessary. Experts also suggest you embrace what’s called progressive profiling. This means that you can replace the form field if it has already been filled out by that particular person when they visited the site in the past.
Don’t Hesitate to Get Professional Design Help
The final tip is to not hesitate when it comes to getting professional design help. By hiring a company fluent in mobile web design, such as ALT Agency, they will bring with them knowledge and experience of what works and what increases traffic. It can save you a lot of time and energy, and it can also save you from making mistakes. This is especially helpful for small to medium-sized companies who don’t have a department dedicated to website development and design.
If you’re ready to take action and take the steps necessary to increase your mobile traffic, then these tips will prove very helpful. It won’t take long before you start to see the difference, which will motivate you to keep it up and push further.