Regardless of the SaaS product you’re offering, your website is very likely the first point of contact between customers and your brand. That’s why it needs to be customized for increasing lead generation, optimizing interactions, and boosting conversions.
Research has shown that people’s attention span is about eight seconds – that’s how much time you have to capture the attention of users who come to your homepage and persuade them to convert.
But how exactly do you do that? Here are 5 basic tips that will help you create a SaaS website that converts.
1. Start with a Good Domain Name
Everything in the digital world begins with a domain name, so it’s crucial that you take some time to choose the right domain for your SaaS business.
In most cases, SaaS companies go for the standard format of using the company’s name and combining it with a .com extension. That’s not necessarily a bad choice but you need to keep in mind that hundreds of domain names are registered every minute, so the ones you like are probably already taken. Especially if they contain a .com extension.
Luckily, the recent evolution of domain tech allowed for the appearance of a number of different domain extensions. Some of them like .ninja or .pizza are downright hilarious but others, like .cloud, can be very useful for SaaS businesses.
At the same time, you need to pick a domain name that’s memorable as this is part of your branding strategy and will be very important for the future growth of your business.
Bottom line is, looking for the perfect domain name for your SaaS business manually will take a lot of time and effort, so we recommend using an efficient and cheap domain name provider to speed up the process.
2. Make Your Website Visually Appealing
When it comes to building an effective SaaS website, subtle visuals like attractive design elements, graphics, and contrasting color gradients, can be useful in turning the customer’s attention just where you want it to be.
Here a few more tips to help you create a visually-appealing SaaS website:
- Use a spaced-out layout is to make a visual impact on first-time visitors.
- Avoid adding lots of unnecessary information because you’ll end up cluttering your website and diverting customers’ focus from key areas.
- Other elements that play an important role in a website’s visual appeal are the font size, color, and lettering. These have a huge impact on readability and your goal is to convey your message in the most effective way possible.
- The rest of the elements need to act as facilitators to the content. The design elements, background color, graphics, and visuals shouldn’t detract focus away from the content.
3. Ensure the Navigation Is Intuitive
Make sure that browsing through the rest of the website is seamless. Adding a navigation bar will make the UX smoother, allowing visitors to go through the site and find out more about your offering.
You should also ensure that the navigation panel is easy to find, but at the same time discreet enough so that it doesn’t draw attention from the main elements.
Consider adding a sitemap at the bottom of the page to help visitors discover further. A sitemap will allow them to explore your website without having to scroll all the way up to the navigation bar.
Another option is to keep the navigation bar on top of the page, but in a different colour in order to allow visitors to explore at their own convenience.
4. Rely on Live Chat
You might have noticed that many SaaS service providers offer live chat on their sites in order to support their users. Live chat statistics show that by 2023 the global live chat software market is supposed to hit $987M. But what makes live chat such a favored tool among SaaS vendors?
Here are some of the benefits of using live chat:
- Convert visitors into customers easily
- Provide efficient product use support
- Collect product feedback
- Give a face to your website and earn credibility
- Improve customer satisfaction
- Get to know in-depth customers’ needs which can eventually lead to product upgrade.
5. Add Social Proof
Social proof in the form of case studies and customer testimonials should be a crucial part of your site as its purpose is to promote the feeling of confidence in potential customers.
Add a human touch to the social proof by using actual videos and images along with the user stories and testimonials. The traditional method of only using the company logo is no longer a credible source for the users. They want to read stories by real customers in order to trust you and decide to convert.
Buy an Already Established SaaS Website
In order to grow a SaaS business, a big reinvestment is often needed, which can eat through all the profits. This causes many people to look for a SaaS business for sale that promises continued and stable growth.
When looking for a SaaS business to buy, focus on those that have reached a consistent level of customer growth as opposed to the ones that are growing explosively. This ‘explosive growth’ can cause you a number of problems related to scaling. In addition, it’s always better to buy a stable business rather than a business that’s still going through a growth cycle. A stable SaaS business will allow you to tweak your marketing funnels and optimize the business more effectively.
The creation of any type of website requires an understanding of the customers’ requirements & needs, web design, high-quality content, and testing, but this is particularly tricky for SaaS companies. SaaS businesses sell rather abstract goods, and potential users can neither see these goods nor talk face-to-face with a salesperson.
We hope that these tips will be useful when developing your SaaS website.