It’s important for your business to have a well-designed website, whether you’re a small business, startup or a large corporation with thousands of employees.

If your business doesn’t have a website, you may be losing out on a lot of opportunities.

A website gives you the extra edge you need to reach lots of people that are interested in your products and services. Also, your website indirectly tells your target audience that you can be trusted. And you already know trust goes a long way in today’s business environment.

Additionally, you stand a chance of reaching people from different countries at any point in time. You’ll also be available to your customers 24/7 without physically attending to each one of them.

Unlike a physical store where you need to attend to your customers in person, having a website means your customers can get the required information and place an order for your products and services at any time.

5 Reasons Your Business Needs a Website Today

In this short read, you’ll see the five reasons why owning a website is important today, and the benefits you stand to gain from a well-designed website.

Let’s get started, shall we?

Visibility

If you want to increase your chances of customers coming into your business, you need to have a website. Your target audience will be able to reach you anytime they want, even if you’ve closed your physical store or you are sleeping (remember the time zones are different for every country).

Your product or service will be available around the clock without any limitation.

In fact, you make life easier for your customers by creating a platform where they can access all the information about your business, and how best to go about doing business with you.

And the best part is that you don’t need to be there in person because your website becomes your personal sales buddy that doesn’t sleep.

Sales Increase

As you already know, you need more sales leads to grow your business. Having a website gives you an edge in increasing sales. You can be in California while your client lives in Washington, but you can still do business together without physically getting in touch if you have a well-designed websit.

The more people you reach, the higher the deals you close. You also don’t have to set some specific periods for selling. You can close your physical shop at 5 pm while your website continues to capture leads with a contact form and make sales for you.

In addition to increasing your sales, your website is the best avenue for your target audience to learn more about your product and service so they can make an informed decision. You have the opportunity to win them over by telling them, extensively, about your product or service and why they should trust your business.

Your prospects and customers can always refer to your website to answer all their burning questions without getting in touch with you or your customer service, which means more sales and less stress.

Credibility

Having a user-friendly and professional looking website, which can be done with a simple template and easy image retouching, increases your credibility. And your target audience is likely to choose you ahead of competitors who do not have a website or have poorly designed ones.

If you don’t have a website, the first thing that comes to your prospect’s mind is that you are not credible. That’s because most high-authority companies have a website, so those without a website come off as deceitful and trying to unlawfully separate people from their hard-earned money.

With your website, your customers can see your business for what it is by reading your mission and vision, about us, privacy policy, and other valuable content.

When your target leads read more about your business, their trust level skyrocket such that they don’t panic about giving out their credit card details. Also, most businesses now publish helpful information on their blog section.

By adopting this strategy, you appear relevant and knowledgeable to your leads and customers. This improves trust, confidence, and builds communication.

Not only that, your website affords you the chance to distinguish yourself from every other business in your niche. To improve your credibility, you want to rank ahead of your competitors.

So, if you don’t have a website, you automatically lose that opportunity, no matter how good you think your products and services are.

Accessibility

As discussed earlier, you can’t open your physical store for 24 hours a day. And if you do (for hotels and some few businesses), you can’t supply the workforce that can handle your customer’s request at every point in time.

Take, for instance during your business peak period you have 2000 customers interested in your service. You can’t possibly handle their request simultaneously without spending a fortune.

But your website can handle 2000 people at a time and even more. Plus, your website is ALWAYS available to attend to your customers, providing almost all the information they need about doing business with you. Your customer can be situated thousands of miles from you and still do business with you.

If you make a website and provide your service or product online, you increase your chances of converting more leads to customers.

You can structure your website to handle your customer’s requests, store their information, set it up for a seamless payment processing, and deliver your products (for info-product businesses, for instance).

Build Customer Base

With your website integrated with email marketing software, you can easily capture the details of your website visitors, including their name, email, and phone number.

With the details, you can use it to increase rapport with your target audience by sending them helpful information. And the best part is, you can increase customer lifetime value by telling them about additional products or services. Or offering them a discount on new products and services, with just a few clicks.

This process is difficult and time-consuming for physical stores to implement.

The Bottom Line

Having a website (a well-designed and mobile-friendly one at that) will go a long way in increasing your sales and making you a top dog in your business niche. So take action, pick a business name and publish a site that’ll make your business successful.