In order to remain competitive in modern elections, politicians must develop striking and visible websites that allow them to further their campaigns. And while there are many different aspects to creating a successful campaign website, choosing the right theme, design, and layout is critical to overall success.

4 Tips for Choosing a Theme

Thanks to a number of readily available themes and layouts, creating a polished website that’s aesthetically pleasing and functional is no longer a task reserved for graphic designers and web developers. Anyone with a basic understanding of computers can create impressive websites. However, it’s necessary to keep the following tips in mind:

1. Think About Colors

According to this study titled “Impact of Color in Marketing,” 90 percent of quick decisions are made about products based on color alone. That’s a staggering statistic – and one that politicians need to consider.

Chris Lee of SpeedySignsUSA frequently works with clients to discuss the impact color has on political campaigning. He likes to remind people that the psychology of color plays a major role in both meeting voter expectations and influencing perceptions.

Whether it’s a yard sign, banner, or your website, you need to think about how the colors you choose impact perception. Red, white, and blue are generally considered the safest bets, but there are opportunities to move beyond this traditional color scheme. When selecting a website theme, think long and hard about the role of color.

2. Aim for Simplicity

Modern websites are all about simplicity. Across all industries, you’ll notice that successful brands are moving away from complex web design and towards minimalistic layouts and themes. The same is true for successful politicians. You should do your best to choose a theme that doesn’t overwhelm users.

3. Call Visitors to Action

Your website serves two purposes. First, it provides you with a credible resource that show’s you’re serious about your campaign. It basically tells voters that you care about your image and are willing to meet them where they are. Secondly, it should call voters to action.

If you want your website to be successful, it needs to be functional. You need plugins and features that let voters contribute money, sign up for your mailing list, and share your political stances with their social media followers.

4. Search for Political-Specific Themes

The good news is that you don’t have to spend hours searching for a theme. There are dozens of political themes already available. By selecting a theme that’s been designed with political campaigning in mind, you can make the process much easier.

This resource lists 26 different WordPress themes and templates ranging from $44-$59. This article highlights a handful of minimalistic themes that are designed specifically for local campaigns. (The Social Activity WordPress theme is especially popular.) Finally, this article provides an up-to-date list of the best political themes for 2016.

The Importance of Websites in Modern Campaigns

In the past, political campaigning was reserved for rallies, events, debates, and the occasional speech. However, as the internet has evolved, more and more people have started using search engines and social networking platforms. As a result politicians have discovered the usefulness of websites.

Simply designing and publishing a website isn’t enough, though. If you want your website to make a difference, it needs to be functional and visually enticing. A poorly designed site may actually do more harm than good.

Keep the tips referenced in this article in mind as you choose a theme for your next campaign. While choosing one theme over another may not be the difference in winning or losing, it certainly has an impact on how voters view your image.