WordPress is a platform that is quite popular. However, for the uninitiated (☺), WordPress is a Content Management System (CMS) which is used to create and manage digital content. In 2003, WordPress was introduced to the world as an open source and free platform. Since then, there has been no looking back and a recent study suggests 50% of the top 10,000 websites are based on WordPress.

Wonder why? Here are some reasons:

  • It is free and open source
  • You can create almost all types of websites
  • High on SEO friendliness
  • Simple to use
  • Highly customizable
  • WYSIWYG text editor
  • Easy to integrate with any application

The list can go on. Despite being such a robust platform, WordPress needs to be optimized to run with optimum efficiency. Here are 5 tricks to help you optimize WordPress for your site:

1. Choose the right Hosting type and Hosting Provider

A lot depends on the hosting type and the hosting provider you choose. It is recommended that you opt for WordPress Hosting, instead of traditional hosting like Shared Hosting. This is because WP Hosting is configured in such a way that all hardware and software are fully compatible with WordPress and it optimizes the performance, security and maintenance of WordPress websites.

2. Integrate with a CDN, if possible

A Content Delivery Network (CDN), uses data centers  around the world to host your images, CSS and other files, making them available to visitors from a location closest to them. This has a dual benefit of reducing the page load time and increasing ranking of your site since most search engine give priority to better page load speeds which can be achieved via  geographically proximal servers.

3. Choose themes and plugins judiciously

WordPress is a theme and plugin rich platform. There are many developers trying to create themes and plugins to meet various needs of the site owners. Don’t pick a theme only because it looks good. Pay attention to the MBs it needs and the number of seconds it would add to the page load time. Similarly, before going click-happy and installing every plugin that ‘looks’ useful, stop and ask yourself if you really need the plugin. This will help keep the site light and quick to load. To read more about installing plugins, check this post out.

4. Keep WordPress updated

It is very essential that you ensure that your website is running on the latest WordPress version. Every time WordPress releases a new update they are most likely to fix bugs or update security protocols. This is very essential to keep your WordPress website running smoothly and stay secure. It is observed that it is easier for hackers to crack into WordPress websites running on older or outdated versions of WordPress. If you are hosting your WordPress site on WP Hosting, then it is mostly likely that the WordPress Hosting provider takes care of installing the latest WordPress updates automatically.

5. Optimize and backup your WP-Database

WordPress stores everything in the WP-Database like posts, pages, settings, comments, etc. This database is read every time the page is loaded. A routine maintenance of this database is necessary, else the page might take an unduly long time to load (due to the time taken to load the database). Use a plugin to back-up, restore, repair and optimize your database. Certain WordPress Hosting providers such as ResellerClub integrate WP-Database optimization within their WordPress Hosting plans.

A lot of times, it boils down to having the right WordPress Hosting provider as they take care of most of the essential optimization and maintenance tasks like automatic WordPress updates, WP-database optimization, taking backups regularly and WordPress security. In any way, these optimization tasks should definitely help your WordPress to provide the best possible experience to your visitors.

In case there are other such optimization tasks that should be mentioned here, please feel free to add them in the comments section below, it may just help a fellow blogger/website-owner who happens to stumble upon this post.

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