One of the first things that online consumers look at is your company website. They use information found there to determine whether they’re interested in doing business with you. Naturally, finding the appropriate platform for your company website should be top priority. A website that is ineffective at engaging your target audience, or more importantly that is challenging to navigate can result in a decline in business, and nobody wants that.

So, if you’ve done your homework on the best website platforms for businesses you’ve likely come across a ton of options. At the top of the list was likely WordPress. WordPress is an open-source website creation and content management tool used by many. It’s a widely popular platform to choose from, but popularity aside, is it the right website platform for your business? Here are some factors to consider:

What Can You Do With it?

You should choose a website platform based on what it can do for you and your business. Are you an ecommerce business that will require shopping cart plugins and payment processing options? WordPress does not have their own eCommerce solution, so you’d have to utilize a plugin like Shopify. Are web hosting services included or will you need to do some research to find the best web hosting services to use with a WordPress platform? Do you need a lot of storage space to save photos or videos? These are all things you’ll need to review to see if you can, in fact, complete these tasks on your WordPress platform.

How Easy is it to Use?

Unless you happen to be a web developer or computer whiz you’re going to want to choose a platform that is easy to use. Can you choose your company theme with ease? Does the site offer drag and drop options for easy customization? Can you add blog entries without needing to contact customer support? Do you need to know coding to develop a website? These are all things to consider when talking about ease of use. Depending on your skill level, WordPress may not be for you. WordPress is a bit more complex than other website platforms out there and may require someone on an intermediate level to comprehend it.

Can You Match it to Your Brand?

While you do want a website to draw in traffic to your business, you don’t want your website to look exactly like other companies in the same industry. There are some website platforms that offer standard templates that you can customize to match your brand. The trouble with these is, you end up looking just like another site. WordPress does have several options for customization. There are hundreds of standard templates to look through, however, you’ll need to know a little coding to use them. You also have an option to purchase a template from a third-party vendor.

How Much is it Going to Cost?

Price is at the bottom of the list because, you shouldn’t choose your web platform solely based on how much it costs. While you don’t want to invest in a platform you can’t afford, choosing a cheap platform could backfire and ruin your reputation. WordPress is free, and for those who are great with technology, you can create a dynamic website in no time without spending anything. If, however, you’re technologically challenged, you’ll need to invest in things like a theme, plug-ins, and more. You can keep the costs of WordPress to a minimum by doing things such as shopping around for the best offers on web hosting, a theme with a clean design, company email accounts, and ecommerce plugins.

While WordPress might be affordable and easy to use for those who are tech savvy, those who have trouble sorting through their emails or drafting a word document should probably find a platform that’s a bit more user friendly. There’s a lot to consider when choosing a web and content platform such as WordPress. It is imperative to take your time in choosing what platform you’ll use to develop your website.

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