It’s no secret that WordPress dominates the CMS (content management system) market. There are more than 74 million websites on WordPress, and according to Forbes, at least 100,000 WP sites are published every day.
The secret behind WordPress’ digital takeover? The CMS has something to offer every Web designer. As Bluehost explains, building a WordPress site is easy. Beginners and amateurs are drawn to the platform’s user-friendly interface and free features. Top-tier developers enjoy the versatility of WordPress’ open source code and the constantly expanding library of themes and plugins.
WordPress plugins have played an integral role in the CMS’ success. Don’t know how to create a contact form? There’s a plugin for that. Want to sell your products online? There’s a plugin for that, too. In fact, there’s a plugin for just about every function that doesn’t come with WordPress out of the box.
Let’s take a look at the most popular plugins on WordPress:
Search engine optimizers and other content marketers have clued into the fact that backlinks are valuable. If you write a popular blog post, then it’s likely that spammers will leave comments that serve no purpose but to pad their advertising efforts.
Enter Akismet – a plugin that quarantines comments that look like spam. You can then review flagged comments and choose whether or not to publish them.
Akismet is the perfect comment filter for marketing agencies because they can monitor which comments were cleared or caught by Akismet, and which were unspammed or spammed by a moderator.
One common strategy of comment spammers is to publish misleading links or hide them. Akismet ensures that you can see the URL of the link, thus eliminating this problem.
Want to sell your products online? Turn to WooCommerce, the most popular e-commerce plugin on WordPress – powering 30 percent of all digital stores.
While some e-commerce plugins are specifically designed for digital or tangible products, WooCommerce is a jack of all trades. You can offer variations of products – such as different sizes and colors – and instant downloads of digital goods. Extensions are available to offer memberships, subscriptions and bookings.
WooCommerce also comes with extensive shipping options. Settings include flat-rate shipping and free shipping, and you can even offer dynamic shipping rates based on real-time costs. You can choose the countries where you ship products or make your goods available on every corner of the earth.
Making payments on a WooCommerce site is easy and secure. You can accept PayPal, BACS, credit cards and even cash on delivery.
3. Yoast SEO
The architecture of WordPress sites is easy to crawl by search engines. For this reason, most digital marketing agencies use WordPress to design and publish websites.
There are some SEO features that WordPress doesn’t offer out of the box, but don’t fret – Yoast SEO has you covered.
Yoast SEO makes it easy to adjust a blog post or webpage to perform well on SERPS (search engine results pages). Examples include:
SEO Analytics: Yoast SEO will automatically evaluate your page for common SEO mistakes, such as not including enough words, using too many or too few keywords, not inserting images, or forgetting to use keywords in the meta description, title and Header 1 tags.
SERP Preview: How will your page look on SERPs? You can find out using Yoast SEO’s Preview feature.
Easy .htaccess and Robots.txt Editing: Robots.txt and .htaccess are the two files that control how search engines crawl a website. With the Yoast SEO plugin, it’s easy to modify these files.
XML Sitemap Generation: Creating a SEO-friendly sitemap is both an art and a science. But with Yoast SEO, you can create a XML sitemap with a few clicks.
If these three plugins don’t cut it, click here to browse the plugins library. WordPress is the most versatile CMS available, but if it doesn’t have the features you need out of the box, there are more than 29,000 plugins to juice up your website.