The self-publishing business is booming. Experts say that 2018 was the first year when more books were sold in digital format than in paper copies. That was a watershed moment in global literary culture and nearly every independent author took notice. Data is hard to come by because the indie writing niche changes so quickly, but as of late 2019 about 85 percent of all independent writers, publishers and booksellers were using WordPress as their primary content management system.

Why are these folks flocking in droves? And why do they stay once they get there? The reasons are many, but a few of the most-cited ones include the following:


Most indie authors are cash-strapped and end up taking the quickest, and cheapest, route to publication. In many cases, like creating book covers and hiring editors, they cut too many corners. It shows when you browse some of the self-published books on Amazon or Barnes & Noble. But that’s not the fault of WordPress. In fact, because it is so inexpensive, many indie authors are re-purposing the money that would have been spend on web design and using it to hire competent editors.

The Learning Curve is Short

Many writer-types tend to be either technically unsophisticated or downright anti-tech in their attitude. This is another winning point for WordPress. After a rocky start, that featured security problems and complicated web design functionality, WordPress has slowly improved over the years into its current iteration. No longer is data security an issue. Management saw to that fiasco by hiring the best of the best and fixing things.

Today’s WP is a dream for the technically-challenged. Even hard-core Shakespeare critics who don’t know what windows logging is or don’t know the difference between a bit and a byte can deal with WordPress. One indie author who recently broke into the big-time world of mainstream publishing let on in an interview that he is just now learning some of the non-basic WordPress tricks that most people pick up after just a few days of using the system. The point being that WP has opened a whole new world up for an entire industry full of independent authors.

Self-Publishing Platforms

One of the largest self-publishing platforms on the planet, Amazon’s Kindle, is WP-friendly. Whatever you compose on WordPress is easily transmitted directly, without glitches, to Amazon’s upload point. Ever since Amazon said goodbye to its CreateSpace publishing system, the platform has been 100 percent WP-friendly. No longer do authors have to reconstitute hundreds of blog posts, strip them of code and rewrite them before uploading to Amazon. WordPress does it all, and does it fast.

Helps Authors Sell More Books

How can a content management system take the place of a small sales force? It’s simple: WordPress includes a comprehensive array of built-in apps and allows for others to be imported. That means authors don’t have to hire a separate list-building manager, real or robotic, to track addresses of those who purchase books. With built-in auto-responders as well, WordPress is a virtual back-end sales office, at least in terms of data tracking capability.