Contrary to popular belief, it’s not that easy to make money online. Because there’s no face-to-face interaction on the Internet, your WordPress blog needs to do the job of a conventional brick and mortar sales rep.
Here are 7 keys that’ll teach you how to start your own blog the right way and making sure it turns into an online marketer that works to generate more sales for your business.
Key 1: People decide your credibility based on the appearance of your WordPress blog
Imagine this. Two sets of people start offering you business advice. The one set is a couple, and the other is a woman. Now have a look at these two images:
Image Credit: Virtual Business Solutions
Out of these two sets of people, whose advice are you going to take?
Why? Because no matter what we’d like to believe about ourselves and others, first impressions count. It won’t matter if the woman on the right was a recent billionaire who lost everything in one sour deal a week ago. The fact that she looks homeless is what will turn us off taking her business advice.
Bear that in mind when setting up your WordPress blog.
First impressions count.
Key 2: Make it easy for visitors to find what they’re looking for
Your website has to be designed for those who visit it, so it’s essential you try to view your blog from their perspective. If you’re blogging for business, get feedback from your visitors about how to to make it easier for them to navigate around your site, or ask friends and family for suggestions.
Keep your site clean and simple. Use a tool like Draw.io to map out a navigational flow, like this:
Image Credit: Owenproco
Key 3: Make it easy for visitors to immediately know how your WordPress blog can benefit them
Your website has less than 9 seconds to catch the attention of a visitor. Every word, every image, every element must be used for a reason.
There are too many websites that don’t use their headers properly. Forget pretty images that don’t serve a purpose, and tell your visitor clearly, what your website can do for them. Make sure the spotlight is on their needs, not yours.
Compare this website header to the next one:
If you land on this website, you have no idea what it’s about. You’d need to wade through all the information first, which visitors rarely do.
Now look at this one:
Key 4: Add search engine optimized content that is written for your target audience
To gain the trust of your visitors, your WordPress blog needs to be filled with information that provides answers for your target audience. They have to see that you understand your speciality, are an authority on it, and that your site is the best place for information about their particular need.
Added to that, to generate more profit, your blog needs to attract traffic by way of search engines. To do that, the content on your site needs to be optimized for search engines.
Key 5: Make content easy to read
The font of your content needs to be big enough to read comfortably. It also needs to be broken up so that it doesn’t appear chunky.
Remember that a blog is not a book. When text is clumped together, it gives the appearance of being “too much”, and will lead people to click away.
The next example is from a website that provides truly superb content. And although the text is certainly not clumped together, the whole website is visually unappealing which will send readers away, to look for information on a more appealing site:
Key 6: Always add customized search engine optimized images to your WordPress blog
Forget stock photos. They are fake and Internet users are so “over them”. In fact, depending on your audience, stock photos can do more harm than good. Use a tool like Canva to customize images. You don’t need to be a graphic designer to do this. Just adding some fancy text, or another element, changes a stock photo.
Here’s an example of a customized stock photo created on Canva:
Within seconds of landing on this page, you can see that the website is about marketing and provides resources for businesses.
Image Credit: Virtual Business Solutions
Be sure to only include images that support the blog post’s message. Learn more about how to use images and optimize them for search engines.
Key 7: Add a call to action on every page and post of your WordPress blog
Your website will hardly ever produce a sale on a user’s first visit. So you need to find a way to keep in touch with them, so that they keep returning to your site.
How’s some ideas:
- Offer an invitation to subscribe to your RSS feed
- Offer something of value to get them to sign up to your email list
- Encourage them to subscribe to your blog posts over email
- Suggest they follow you on social media
A call to action is any action you want your visitors to take. Add a call to action on every single page and post of your blog.
Here’s an example:
Your WordPress blog acts as your best sales rep. Because there’s no face-to-face interaction on the web, the keys to generate more sales from your website are:
- Your website needs to be visually attractive to build credibility
- People need to be able to find information easily
- Visitors must be able to see immediately how your site can help them
- Write for your target audience and use SEO techniques to attract more traffic
- The content on your site must be easy to read
- Use images wisely, and make sure search engines and humans alike understand what purpose they serve
- Add final instructions for your readers so that they will return to your site